Going ‘headless’ allows your business to unify the shopping experiences across all platforms while providing the velocity it needs. Headless eCommerce is a modernized site infrastructure that keeps the front-end consumer-facing touchpoints known as the ‘head’, decoupled from the back-end operational systems to streamline workflows. This no-strings-attached approach disseminates the consumer-facing front from the system concerns, reducing the need to dive into the back end for every iteration of your commerce strategy. In the Headless approach, customer-facing systems and backend aren’t interdependent as it is in the monolith architecture. This gives your business the flexibility, agility, and velocity needed to build an experience-driven framework.
In the Headless approach, customer-facing systems and backend aren’t interdependent. Instead, they are connected through API layers that work separately for each function. This gives your business the flexibility, agility, and velocity needed to build an experience-driven framework. This no-strings-attached architecture disseminates the consumer-facing front from the system concerns, reducing the need to dive into the backend for every iteration of your commerce strategy.
Headless eCommerce helps build a unified and coherent brand experience across all channels to offer a true omnichannel experience.
Separate API layers allow fast and seamless integrations to embed functionalities as per your business requirements
The decoupled frontend and backend create maximum opportunities for scalability with optimum flexibility.
Headless eCommerce has the elbow room to make changes in the customer-facing systems without changing the backend.
Being the experience-first technology, Headless Commerce solutions are made to offer frictionless shopping experiences.
With fewer hosting and upgrade costs, Headless architecture is efficient, effective, and scalable, which saves overall TCO.
12 July, 2023 “Headless architecture” is a part of the MACH approach. It was first introduced by commercetools founder Dirk Hoerig in 2012. In this architecture, the presentation layer is decoupled from the...
15 April, 2022 User experience is crucial in making or breaking a digital commerce business. According to Baymard Institutes’ analysis of forty-one different studies, 70% of the carts are abandoned due to poor...
28 January, 2022 A headless commerce solution is designed for the headless commerce model. It operates as a modern, efficient system with its components decoupled from each other. This architecture separates the presentation...