Welcome to DX Connect by Krish - Season 4 Ep 5
Our 5/5 episode from the DX Connect #VideoPodcast series on ‘Customer Segmentation & Personalised Omnichannel Marketing through Marketing Automation’ is here.
In the final episode, Nishit Kathlana, our Head of Strategic Alliances (JAPAC), and Riley Barnes, Agency and Strategic Partnerships Manager (ANZ) at Dot Digital, dive deep into the power of marketing automation platforms. They explore how customer segmentation can create hyper-personalised experiences that drive real results. Don’t miss out on a compelling real-world example from the cosmetics industry by Riley, shedding light on how top brands set their target metrics for optimal conversions.
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Episode 1: Glow & Grow with Practical Insights on Beauty Commerce Industry
12 April, 2024 Welcome to DX Connect by Krish - Season 3 Ep 1 Does the beauty commerce market in Saudi Arabia stand out from the rest of the world?! Join us in the new episode of DX Connect with Krish TechnoLabs as we delve into the dynamic world of beauty commerce and its future in Saudi Arabia. In our first episode, we're joined by Mikhail Ulianchenko, a seasoned beauty commerce expert. He shares insights on his journey in the thriving #beautyindustry as Head of Digital at Red Cactus Trading. With a rich background working with industry giants like L'Oréal, Mikhail brings unparalleled insights into market penetration and consumer behavior, highlighting the unique challenges and opportunities inherent in the region's beauty commerce landscape. Mikhail takes us on a comprehensive exploration of the evolving beauty commerce industry in the podcast. He dissects its complexities from multiple viewpoints, from understanding consumer preferences and behavior to understanding the industry from digital, mental, and people's standpoints. This holistic overview ensures you're fully informed about the industry's current and future prospects. This has just begun, and we have so much left to unveil! Stay tuned for our next episode, where we'll dive into the intricacies of marketing the three different categories of the beauty segment and how leveraging the right technologies can propel businesses to new heights they can. Take advantage of this enlightening discussion.
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