Welcome to DX Connect by Krish - Season 4 Ep 4
What all can your marketing automation tool yield?
In the fourth episode of DX Connect Video Podcast, Nishit Kathlana, our Head of Sales and Strategic Alliances, and Riley Barnes, Agency & Strategic Partnerships Manager from Dotdigital, take their conversation further, diving into the complexities of customer segmentation, the challenges surrounding them, and performance metrics.
The episode explores some of the key performance metrics of marketing automation tools. They emphasize the pivotal role of accurate data and analytics in enhancing overall CX, ensuring your marketing strategies hit the mark every time. Don’t forget to watch it!
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Episode 5: Customer Segmentation & Personalised Omnichannel Experiences with Marketing Automation
12 August, 2024 Welcome to DX Connect by Krish - Season 4 Ep 5 Our 5/5 episode from the DX Connect #VideoPodcast series on 'Customer Segmentation & Personalised Omnichannel Marketing through Marketing Automation' is here. In the final episode, Nishit Kathlana, our Head of Strategic Alliances (JAPAC), and Riley Barnes, Agency and Strategic Partnerships Manager (ANZ) at Dot Digital, dive deep into the power of marketing automation platforms. They explore how customer segmentation can create hyper-personalised experiences that drive real results. Don't miss out on a compelling real-world example from the cosmetics industry by Riley, shedding light on how top brands set their target metrics for optimal conversions.
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