In today’s crowded B2B marketplace, consumers demand a smooth, intuitive online shopping experience which gives them the feel just like B2C. And if you can’t meet these demands, your competitors will.
Magento was named a leader in B2B commerce in The Forrester Wave: B2B Commerce Suites for Midsize Organizations, Q3 2017, and powers some of the world’s best brands. Magento has always tried to embrace a wide range of products and services as possible, hence a new achievement in the company’s portfolio – Magento Commerce Cloud. It is an ultimate strengthened B2B module that substantially improves the default experience of corporate buyers and merchants. It includes lots of new B2B features and dramatically enhances the existing B2B opportunities of the platform.
At Krish TechnoLabs, we have a whiff of the fresh air as we’ve started equalizing the difference between B2B and B2C Magento merchants. Now, let’s find out what are the core features of Magento Commerce Cloud for B2B module:
Quick Ordering
It is the most notable improvements introduced with Magento 2 Cloud that offers numerous quick ordering features. The new toolkit allows you to use requisitions, upload lists with SKUs, copy previous orders, as well as fully leverage re-orders.
- Improve your daily order management routine
- Enable customers to buy goods on the basis of subscriptions automatically
- Seamlessly export your order data to third-party platforms
- Allow customers to directly purchase from the catalog in bulk without going to product pages
Quotes Management & Price Negotiation
Quote management is another essential B2B feature that enables customers to ask for quotes. You, as an admin review requests and accept or deny them.
Multi-Channel Capabilities
Besides, Magento cloud edition provides the ability to manage multiple eCommerce brands in multiple geographies. It can be B2B and B2C portals or both including custom branding – nothing out of the common.
Corporate Account Management
With this feature, digital cloud for B2B provides the ability to implement an individual approach to customers and customer groups while creating a customizable corporate structure. Here are the key offerings:
- Provide different shipping policies and payment to different customers and customer groups.
- Easily implement payment restrictions on the basis of customer groups.
- You can even restrict access to categories for certain customer groups.
- Restrict admin access to certain areas of your Magento store; although this is not a B2B tool, it can be fully leveraged for your B2B needs.
Backend Integrations
There are plenty of third-party platforms which can be integrated into the Magento 2 backend to increase productivity and reach better business results.
Custom Price List
The last core feature of Magento Commerce B2B module is the ability to create custom price lists and catalogs. Many leading Magento 2 B2B merchants have already streamlined this functionality; you can easily leverage the custom price list feature and implement different prices for different customers; individual prices for each customer; individual approach to prices was never so easy.
Final Thoughts
By introducing these features, Magento becomes your service provider to boost your B2B market capabilities. Although a limited B2B functionality was included in the platform before, only the appearance of Magento cloud edition emphasized the intention to make the life of existing B2B merchants easier and widen the occupied market niche.
Concluding, Magento Cloud illustrates an attempt to cover the gap between Magento B2B and B2C merchants; and kickstart the company’s own B2B game. And, the effort is far from being a leading B2B solution.
Did we miss something? Please, let us know in comments how you implement the desired B2B functionality on Magento Commerce platform.
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Minal Joshi is a content marketer at Krish with a flair for eCommerce and Digital Commerce aspects. She is a MarTech fanatic with a knack of writing with which, she helps brands to curate, create, & commence digital brand positioning. Sharing insights via articles, case studies, eBooks, Infographics, and other forms of content creation is what she lives for. Being an ardent traveler, when not writing, you'll find her sipping coffee into the mountains or petting a stray.
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