The 1990s was the era of legacy eCommerce software systems like Oracle, Adobe Magento, IBM WebSphere, and Demandware/Salesforce. They served as complete solutions for buyers and sellers using desktop computers for eCommerce. They were great for those times, of course. However, they were monolithic commerce platforms that worked on a fixed set of rules, be it user experience or supported channels.
Today’s customers — the modern consumers access eCommerce on their fingertips and order “everything” through their mobile devices. So, rigid platforms have a negative impact on responsiveness and fail to meet these changing customer expectations.
So, how can you build an agile eCommerce business that meets the changing demands of your customers?
ENTER Modern Commerce ArchitectureTM
Modern Commerce ArchitectureTM is a flexible approach, first developed by commercetools, that empowers businesses to cater to the ever-evolving eCommerce ecosystem. It works by separating the front-end from the commerce functionality, thereby imparting maximum flexibility and control over the customer experience, irrespective of the device or channel. It gives you the best of all worlds, so that marketers and IT teams can choose the most powerful user experience solution according to their needs.
Major global enterprises as well as growing digital-native brands have embraced Modern Headless eCommerce Architecture despite being a relatively novel approach. And why not? It gives you the privilege to control and quickly change the buyer journey on any and all touchpoints.
To help you understand “what’s in it” for you, we bring to you an exhaustive playbook by commercetools that will show you all the reasons why you should switch to headless eCommerce.
What’s Inside The Playbook
Broadly, the playbook covers the following topics:
- An overview of Headless Commerce and why you should let go of the monolithic approach
- Business benefits of Headless Commerce
- How to choose the right headless front-end
- The Commerce Functionality
- How to migrate to a Modern Commerce Architecture
- The 5-step guide to migrate to a Headless eCommerce platform
- Day-to-Day impact for Commerce System stakeholders
- Implementation considerations
Modern Commerce Architecture is all about amalgamating the best-of-breed solutions that are engineered to address specific eCommerce needs. And making the move to this advanced technology means that you must be open to pivoting quickly in a way that supports the needs of your customers as well as dynamic eCommerce businesses.
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