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60%
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22%
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2-3Sec
Enhancing TBS Store’s Inner Beauty With Seamless Solutions
The story begins with Anita Roddick’s radical approach toward beauty standards while she began in her chic, little green-painted shop in 1976 on the streets of Brighton, England. Her idea was to beat the age-old trimming beauty standards and make them more inclusive and practical to make each woman feel beautiful in their skin and unique in their own way! The Body Shop’s long-running association with Krish since 2019 stems from their trust in our expertise when it comes to eCommerce solutions.
In their association with Krish, The Body Shop India wanted to enhance their online store’s visual storytelling while improving their overall customer experience, from welcoming the customer to thanking them for making a purchase. So they let Krish lend a hand in their comprehensive website improvement to make something better out of it!
“Beauty begins the moment you decide to be yourself.”
Challenges
- Sluggish website performance
- Difficulty in customer log-in feature
- Inability to sync the placed orders with third-party platforms
- Outdated Magento version
- Offering a striking design experience
- Providing a unified messaging
- Delivering a seamless shopping experience
Solution
The Body Shop wanted to raise its bar from being an online beauty products store to something exceptional. Its collab with Krish included beautifying multiple aspects of its website and helping them offer a seamless customer experience. Being one of the globally-acclaimed beauty brands, The Body Shop wanted to bring a new perspective to the audience right from when they logged in until when they placed their order.
Putting our eCommerce experts at work, Krish helped The Body Shop with holistic eCommerce solutions. Whether establishing an omnichannel experience, managing their inventory, integrating their warehouse, crafting strategies for unified customer experience, leveraging conversational commerce for a phygital experience, or shopper engagement tactics - we helped them at every stage.
The Strategy
We understood The Body Shop’s futuristic goals to become a phenomenal online platform for its beauty products. Our experts began with a website version upgrade from 2.1.5 to 2.3.5 and multiple integrations to their Magento store. With that, we fixed and aligned the coding practices that helped us bring a unified and seamless customer experience. With just the right stability in their eCommerce store, TBS could run hassle-free and seamlessly.
Team Krish then worked on enhancing the customer journey by offering a customized gift card feature by integrating QuickCilver & Vouchgram. While we focused on customer journey enhancement, we also helped them with an exquisite perspective in UI design. Lastly, our experts carved out a symphony of strategies that helped TBS with omnichannel expansion, inventory management, conversational commerce solutions, and optimization of the in-store experience. In the process, we implemented third-party integration of Vinculum, Easyrewardz, Netcore, Bazaarvoice, and Firebase.
Technology
Mobile First Design
Client Speaks
Tarun Bali
AVP"Team Krish has a knack for delivering result-driven solutions after patiently understanding our problems and identifying key areas to improve. With the new UI/UX, we are now able to engage our customers better than ever before. We are enjoying the boosted traffic and an improved store performance parallelly."
Result
The Body Shop already had a massive audience. All it needed was a fresh perspective for the audience regarding their visual storytelling and uplifting conversational commerce capabilities. This active collaboration helped TBS deliver the much-sought phygital experience leading to a 60% boost in traffic and a 22% increase in orders. With an exquisite performance of 2-3 seconds page load time, zero hurdles in onboarding customers, to thanking them for a few brownie points, TBS is all set to mark a new beginning in winning the hearts of their audience all over again.
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