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$125
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350%
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4X
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57%
Conquering The Mountains With Digital Approach
Summit Hut first entered the outdoor retail industry in 1967. Two fifteen-year-old friends, Jeff Conn, and David Baker conceived this adventure brand by offering backpacking and mountaineering equipment to Tucsonans. Summit Hut provides superior value, service, and memorable experiences while specializing in outstanding outdoor products. Krish empowered Summit Hut with exceptional digital commerce by providing an upgrade with Magento 2 (Adobe Commerce) and eCommerce-focused digital marketing services.
Wilderness is not a luxury but a necessity of the human spirit.
Challenges
- Magento Migration from M1 Commerce to M2 (Adobe Commerce).
- Integrating with a custom-built ERP solution
- Complete data migration from Magento 1 as well as ERP
- Poor website performance, substandard user experience, and slow page load speed
- Executing Ad Campaigns that deliver increased conversions while optimizing Ad Spend
- Leveraging strong product offerings to demonstrate consistent revenue growth using Google Ads
- Strategic analysis of the traffic drivers, barriers, and hooks for Conversion Rate Optimization (CRO)
- Understanding the unique buyer persona and distinctive buyer journey to target the specialty of the product and the industry
- Targeting the niche adventure industry with a focused bidding and keyword strategy
Solution
Withholding an identity of offering superior quality, Summit Hut sought a strategic eCommerce partner that could help it migrate to the latest version of Adobe Commerce seamlessly. Moreover, despite being an established outdoor & adventure gear brand and having a solid product portfolio, Summit Hut struggled to replicate strong results via paid Ad Campaigns and searched for result-driven Digital Marketing services to execute and manage results-oriented paid campaigns to improve conversion rate and revenue.
The experienced digital marketers at Krish helped them plan and execute their Google Shopping and Google PPC (search) Campaigns. Krish focussed on the challenges and worked on an ROI-driven digital strategy to help them improve their Ads' ROI and demonstrate consistent revenue growth.
The Strategy
To help Summit Hut move the site to a newer, more robust platform version, we performed an M1 to M2 upgrade with all its advantages while preserving crucial business data. Moving forward, we created a new catalog and a customized MSI to empower their overall data integration. Our experts also worked on a unified omnichannel experience for Summit Hut - where gift cards can be purchased and redeemed physically from the store or virtually from the website. All of this was done without any data loss!
In order to achieve their digital marketing goals and, our Google PPC experts studied their business thoroughly by identifying the best-performing keywords, products, and categories. With the perfect bidding strategy in place, we further kept tabs on high-performing products to improve their impressions, clicks, and conversions. Our experts then chalked out paid marketing campaigns and conducted trend analysis to run optimized Ads campaigns at regular intervals.
While improving the landing page experience to reach the business objective of increased CRO, we also studied several performance parameters of Shopping Ads to optimize the Google shopping feed. We weeded out the non-performing products from the feed as a corrective measure to ensure the best product page optimizations.
Technology
Mobile First Design
Client Speaks
Jeremy Davis
President, Summit Hut"Krish did a great job in creating a better customer experience for our visitors. They indeed played it well and helped us upgrade to Magento 2 without any loss of data and commitments they made regarding time and expectations."
Result
The seamless migration and well-structured digital marketing strategy around paid campaigns helped Summit Hut fulfill its customer expectations as well as increase sales and revenue. The Magento 2 (Adobe Commerce) upgrade made the website stand out and supported the client in providing superior quality, increasing market share and customer satisfaction. With a responsive & user-friendly mobile-friendly interface and a more accessible back-end, Krish created a unified commerce experience while enhancing the user experience. The Digital Marketing strategy worked wonders for Summit Hut by increasing its online transaction resulting in $43.7K worth of orders. This can be attributed to strategizing, executing, and monitoring the Google Shopping and Search Ad Campaigns. The team took extra care and assisted in running high-performance campaigns to deliver exemplary results via strategic data-driven actionable insights into the continuous improvement of Ad campaign performance. In just a few months of implementing our paid digital marketing strategies, Summit Hut noted 57% higher conversions with an ROAS of more than 600%. We hope to unlock new achievements for Summit Hut as we move forward.
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