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150%
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19%
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22%
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10sec
Seniority Serving the Seniors with Unified Digital Commerce
Established in 2016, Seniority Ltd had been serving their online audience through Magento 1x platform and wanted to build a digital commerce store, which can serve senior citizens with ease in ordering all kind of medical and healthcare products for them. While the brand initially had an online presence through Magento 1x, the increasing footfall with other operational issues raised the need for improved presence.
'Age is an issue of mind over matter. If you don't mind, it doesn't matter.'
Challenges
- Over-engineered codebase with numerous 3rd party extensions and loosely defined business logic/workflow.
- Loosely integrated Warehousing System resulting in a constant backlog of pending & unattended orders.
- Confusing mobile navigation and irregular responsive web layout increasing customer churn rate & product-search difficult.
- Frequent site crash not just served poor experience also made paid campaigns and upfront marketing a complete loss.
- Dual customer identity by email address and the mobile number was confusing the audience, eventually impacting the brand’s goodwill.
- Channelizing appropriate strategy over predictive analysis to ensure calculative steps and well-defined approach.
Solution
Soon after the completion of the initial analysis, departments started working on implementing required ingredients to ensure that the online store gets adorned with features and benefits it needs to earn the loyalty of its target audience by easing and simplifying the overall shopping experience.
The Strategy
Being aimed to serve senior citizens, besides technology the brand needed to balance the overall experience across two generations; elderly people and caretakers. Hence, the team emphasized on larger fonts and additional whitespace between interface elements, no hidden menus, simplifying form filling, limited options per page, and providing obvious escapes or exists in case a user gets stuck.
Technology
Mobile First Design
Client Speaks
Shankey Poddar
Product Head, Seniority Pvt. Ltd."Magento has been an ideal platform for us right from the beginning, the previous generation of Magento 1 (Open Source) also played a vital role for us in the initial basis to help expand our wings and with the latest transition that we have had over Magento Commerce 2 Application Suite, I am happy to state that it had proved out to be a very viable and dependable platform for us as an expanding brand. In a nutshell, with the kind of versatility and the unmatched capabilities that Magento brings on the table to handle large traffic, holding our campaigns and growing order volumes - I am confident that anyone would vouch for a strong product like Magento Commerce 2x.”
Result
The precedence being set, while Seniority was receiving a fairly decent number of orders per day, however, after adopting Magento 2 commerce suite, not only they started getting around 150% hike in order volume, subsequent positive effect on average order value crossed 19%. Lastly, their mobile traffic increased by 180%, giving the brand much needed support to reach its desired benchmark.
Not only this, the digital store could now flawlessly handle the footfall and could also ensure serving visitors with uniform and unbiased buying experience. Overall a picture perfect and textbook implementation of Magento 2 Commerce!!
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