Upon understanding Miro’s vision and places that needed improvements, the team of experts at Krish left no stone unturned to grasp the minute details of the industry and get acquainted with the half-a-century old brand’s goodwill. Some key integrations included Mailchimp and elastic search for marketing and delivering an exceptional shopping experience.
Considering the vast product range that Miro has, the team started with planning an intuitive user interface, with seamlessly responsive layouts to attract and engage its target audience. The bespoke navigation menu included the ‘Design your Own’ section, allowing users to customize their jewelry, making it more interesting for people to make a purchase. Another key inclusion was adding ‘Try-On’, through which visitors tried the jewelry pieces virtually to further help in boosting Miro’s sales.
Our hard work paid off well. Miro Jewelers saw a 10% boost in revenue and witnessed a 20% increase in new customers. The latest enhancements also reduced its operational costs by a staggering 25%. These figures are significant and have contributed greatly to the brand’s growth.