VHjD76rJPFUdrLp9aMufj6CAZXIPFT
minamin
Middle East & Africa
B2C | Mobile Commerce
Commerce EnablementConsulting & UX DesignGrowth Support
Health & Beauty
Minamin.app
minamin
  • 1000+

  • 3-4Secs

  • 100+

Revitalizing Healthcare in Kuwait with Personalized Commerce

Paving the Way with ‘Connected’ Wellness for Minamin
A healthcare wing of the Al Ateeqi Group - Minamin, is a brainchild, developed with a mission to ‘Make health and wellness easily accessible to every consumer who believes in living a healthy lifestyle’. Since 1978, Al Ateeqi Group is keeping high business and corporate standards to challenge market uncertainty and fluctuations. Minamin came into business with a vision to be the biggest aggregator in the VMS (Vitamin, Minerals, and Supplements) Space in Kuwait, followed by the Region. In its quest to merge the physical and digital shopping experiences, Al Ateeqi Group collaborated with Krish for Minamin and sought digital commerce expertise to build a futuristic, omnichannel infrastructure that renders connected shopping experiences.

We will continue to see a convergence of the digital and the physical world. Those who conquer the trend will be market leaders.

John Phillips

Challenges

Diagnosing The Symptoms
  • Building an infrastructure facilitating unified commerce capabilities
  • Seamless UI/UX for connected shopping experiences
  • Engaging PDPs to accommodate 2000 SKUs
  • Next-gen iOS and Andriod Mobile Shopping Apps
  • Enterprise-grade analytics to track user behavior & journeys
  • Features & functionalities for omnichannel customer engagement
  • Advanced marketing automation tools for hyper-personalized marketing campaigns
  • Integrations to support one-step checkout, inventory management & fulfillment

Solution

Revitalizing The Energy

In the pursuit of achieving omnichannel capabilities, Minamin was looking to build a ‘healthy’ digital commerce infrastructure that offers personalized and connected shopping journeys. The commerce enablers at Krish chalked out a strategy and suggested going ahead with Adobe Commerce - the most powerful eCommerce platform, integrating Adobe Analytics for deep insights on consumer behavior and omnichannel Marketing Automation tools to render 1:1, seamless customer interactions.

Keeping the design thinking approach at the core, we developed a digital commerce store that can facilitate easy navigation, hassle-free checkout, and seamless digital shopping. Moreover, we helped craft native mobile apps for both iOS and Android devices to cater to the need for in-app and online shopping ease. Experts at Krish kept unified commerce in mind for Minamin and went ahead to create supplements that can boost omnichannel operations.

minamin banner
minamin banner
minamin banner

The Strategy

Supplementing For A Stable Growth

Minamin, from the start, wanted to focus on features and functionality that could add value for its shoppers. The team at Krish helped them with a curated list of tools and integration that would fit their need! We started building on Adobe Commerce Cloud and embodied customized solutions to create a future-ready digital commerce store. Our experts utilized Krish’s Adobe Commerce B2C Accelerator to speed up the go-live process. The next steps were to integrate Adobe Analytics and Adobe Sensei for data-driven personalization and to gain visibility into user journeys, churn ratio, likelihood to buy, and product recommendations customized for each user based on their behavior on various channels.

Furthermore, we integrated Adobe Analytics with web and mobile marketing automation platforms MoEngage and AppsFlyer to help with advanced segmentation and customize campaigns and content for each user and reach them on multiple touchpoints where they are highly engaged. Additionally, ERP integration for product, price, inventory, and order management, and features like OTP login, leading payment getaway integrations and Mirasvit elastic search were added. This way, the journey of creating an omnichannel digital commerce store of Minamin with Arabic and English versions was energized!

Technology

Mobile App Design

Creating future-ready Mobile App experiences for both Android and iOS users.
Minamin Image 1 Minamin Image 2
Download mobile app
Minamin Mobile 1
Minamin Mobile 2
Minamin Mobile 3
Minamin Mobile 4

Client Speaks

"All around, it has been a pleasant experience with Krish. When we first came to the Krish team, they were all ears to us and our need to leverage digital commerce on the journey to go global. The team is very diligent and technically sound, and we loved the crystal clear communications and to-and-fro sessions with them to achieve the highest quality of results. We are happy with the results and hope to keep working together in the future."

Result

Reaching The Pink of Health

While our experts dived deep into carving out effective strategies for Minamin, we also enjoyed being involved in creating a ‘healthy’ eCommerce environment for people in Kuwait and beyond! The newly launched digital commerce store of Minamin has as low as 3-4 seconds of page load speed. The brand reached 100 orders in the very first week of the launch, and there are more than 1000 mobile app downloads in just 15 days of its launch. It is just the start, and the results are promising! The Krish x Minamin (Al Ateeqi) collaboration has embarked on a fruitful journey, and we are anticipating a bright omnichannel future for the brand!

Next Case Study

Industrial Products

Industrial Products paves the way to a robust digital structure.

View Case Study

Trusted by leading brands

Let's Get Started


  • By submitting this form you agree with the terms and privacy policy of Krish

    Meet us at the !

    • By clicking “Submit”, you consent to allow us to send you communications.

      Talk to us!


      • By submitting this form you agree with the terms and privacy policy of Krish

        Schedule A Meeting


          • Schedule Date

          • 2 November3 November


        • By submitting this form you agree with the terms and privacy policy of Krish

          Schedule a Call


          • By submitting this form you agree with the terms and privacy policy of Krish

            Schedule a Call


            • By submitting this form you agree with the terms and privacy policy of Krish

              Schedule a Call


              • By submitting this form you agree with the terms and privacy policy of Krish

                Schedule a Call


                • By submitting this form you agree with the terms and privacy policy of Krish

                  Schedule a Call


                  • By submitting this form you agree with the terms and privacy policy of Krish

                    Schedule a Call


                    • By submitting this form you agree with the terms and privacy policy of Krish

                      Schedule a 30 Mins No-Obligation Consulting Session


                      • By submitting this form you agree with the terms and privacy policy of Krish

                        Schedule a 30 Mins No-Obligation Consulting Session


                        • By submitting this form you agree with the terms and privacy policy of Krish

                          Schedule a 30 Mins No-Obligation Consulting Session


                          • By submitting this form you agree with the terms and privacy policy of Krish

                            Schedule a 30 Mins No-Obligation Consulting Session


                            • By submitting this form you agree with the terms and privacy policy of Krish

                              Schedule a 30 Mins No-Obligation Consulting Session


                              • By submitting this form you agree with the terms and privacy policy of Krish

                                Schedule a 30 Mins No-Obligation Consulting Session


                                • By submitting this form you agree with the terms and privacy policy of Krish

                                  Schedule a 30 Mins No-Obligation Consulting Session


                                  • By submitting this form you agree with the terms and privacy policy of Krish

                                    Schedule a 30 Mins No-Obligation Consulting Session


                                    • By submitting this form you agree with the terms and privacy policy of Krish

                                      Let's Get Started


                                      • By submitting this form you agree with the terms and privacy policy of Krish.

                                        Schedule A Demo

                                          • Select Accelerator Type

                                          • B2BB2CMarketplace


                                        • By clicking “Submit”, you consent to allow us to send you communications.

                                            Download Corporate Profile

                                            Please fill out the form below to download.

                                            • By submitting this form you agree with the terms and privacy policy of Krish.

                                            Let's Talk


                                            • By clicking “Submit”, you consent to allow us to send you communications.

                                              Let's Talk


                                              • By clicking “Submit”, you consent to allow us to send you communications.

                                                Adobe Commerce Feature List

                                                  Please fill out the form below to download the feature list.


                                                  By submitting this form you agree with the terms and privacy policy of Krish.

                                                • Let's Talk Growth



                                                  • By submitting this form you agree with the terms and privacy policy of Krish

                                                    commercetools Feature List

                                                      Please fill out the form below to download the feature list.


                                                      By submitting this form you agree with the terms and privacy policy of Krish.

                                                    • Let's Talk Growth!


                                                      • By submitting this form you agree with the terms and privacy policy of Krish

                                                        Claim Your Audit Now!


                                                        • By submitting this form you agree with the terms and privacy policy of Krish

                                                          Claim Your Audit Now!


                                                          • By submitting this form you agree with the terms and privacy policy of Krish.

                                                            Let's Get Started

                                                            • By submitting this form you agree with the terms and privacy policy of Krish.

                                                              Unlock the Full Potential of Adobe Commerce (Magento).
                                                              Talk to our eCommerce expert today!


                                                              • By submitting this form you agree with the terms and privacy policy of Krish.

                                                                Migrate to Adobe Commerce (Magento 2) to Experience Limitless Commerce. Talk to Our eCommerce Experts Today!


                                                                • By submitting this form you agree with the terms and privacy policy of Krish.

                                                                  Get Certified Magento Experts for Your Adobe Commerce Support Needs. Talk to Our eCommerce Experts Today!


                                                                  • By submitting this form you agree with the terms and privacy policy of Krish.

                                                                    Scale High with Award-winning Adobe Gold Solution Partner Agency. Talk to Our eCommerce Experts Today!


                                                                    • By submitting this form you agree with the terms and privacy policy of Krish.