Digital Transformation that Honors Craftsmanship
Founded in 1954, John Bead has earned its reputation as a leading supplier of premium beads, jewelry components, and crafting supplies. Serving licensed retailers, manufacturers, and resellers, the brand has long inspired creativity through its vast product catalog and commitment to quality.
With digital expectations rising, John Bead partnered with Krish to bring their eCommerce vision to life—aiming for a high-performing, scalable, and modern B2B platform. But this wasn’t a clean slate. The project arrived midstream, with broken features, missing documentation, and an unstable migration from Kentico to Adobe Commerce Cloud. It was a rescue mission that demanded precision, speed, and deep technical expertise.
Krish embraced the challenge—stabilizing the build, completing key modules, integrating Microsoft Dynamics NAV, and delivering a seamless UI that honored the brand’s legacy. Through a structured, agile approach, we transformed a fragmented project into a connected, launch-ready platform—rolled out with minimal downtime and maximum impact.
“A gem cannot be polished without friction, nor a man perfected without trials.”
Challenges
- Partially developed features and persistent system errors.
- Absence of documentation from the previous vendor.
- Incomplete migration from Kentico (ASP.NET) to Adobe Commerce Cloud.
- Performance bottlenecks affecting scalability
- Unfinished and inconsistent UI design.
- Ambiguity in custom business requirements and workflows
- The task was not only to repair - but to reimagine and relaunch.
Solution
Krish kicked off the rescue mission with a thorough audit of the existing Adobe Commerce Cloud implementation to identify broken features, incomplete modules, and performance bottlenecks. The team stabilized the core by completing the Kentico-to-Adobe Commerce migration, preserving data integrity across customers, products, and orders. Adobe Commerce’s modular framework was leveraged to rebuild critical components, optimize caching, and enhance layered navigation for faster frontend performance and admin usability.
With a stable foundation in place, we connected Microsoft Dynamics NAV via the Malibu Connector for real-time inventory sync and streamlined order management. Payment and CRM systems were fully integrated to support seamless operations. The frontend was redesigned using responsive UI best practices, aligning with the brand’s identity and tailored for B2B workflows - such as tiered pricing and role-based access. The result: a scalable, enterprise-ready platform launched with minimal downtime and engineered for long-term stability.
The Strategy
With the foundational build stabilized, Krish shifted focus to architecting a digital experience that could support John Bead’s evolving business needs and wholesale customer behavior. Built on Adobe Commerce Cloud, the platform was enhanced to handle complex B2B workflows with stability and speed. Adobe ElasticSearch was integrated to deliver lightning-fast, highly relevant product discovery—essential for large product catalogs and seasoned buyers who know what they’re looking for.
Krish implemented a fully integrated ERP workflow by connecting Microsoft Dynamics NAV through the Malibu Connector, enabling real-time inventory updates, synchronized order management, and accurate pricing across channels. Compliance with GDPR and PIPEDA was built in from the ground up, reinforcing trust and data security. To amplify customer engagement, Constant Contact was configured to power personalized email campaigns, while Avalara ensured seamless tax automation. The result was not just a technically advanced backend - it was a well-faceted commerce engine, designed for growth and tailored to the unique needs of B2B commerce.
Technology
Mobile First Design
Client Speaks
"Krish not only brought our vision to life but also elevated our expectations. Their proactive approach, clear communication, and technical expertise have been invaluable. We’re excited for the future phases of our partnership."
Results
Krish successfully launched John Bead’s B2B webstore on Adobe Commerce Cloud, overcoming a fragmented handover and technical debt with speed and precision. Despite the complexities, the go-live was executed with minimal disruption. Page load times were reduced from 15 seconds to just 3–5, significantly improving user experience. With real-time ERP sync via Microsoft Dynamics NAV, enhanced product discovery through ElasticSearch, and backend automation powered by Avalara and Constant Contact, the platform now delivers the performance and reliability John Bead needed. A strong digital foundation is now in place—built to support operational efficiency and long-term growth.
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