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Creating the Perfect Last Memory by Unified Digital Commerce
In the Light Urns is a family-owned cremation urn company that is in constant pursuit of providing the perfect cremation urn, cremation jewelry, and keepsakes to honor the memory of their customer's loved one. They understand the pain and agony that family members go through and strive to ensure a heartwarming and perfect last gift.
This love and warmth they embed in every customer experience have made them the most prominent online cremation urn company in the USA.
They were long concerned about redressing their old eCommerce platform due to performance issues and, hence, approached Krish hoping to help them stay ahead with the fast-changing times.
If we have been pleased with life, we should not be displeased with death since it comes from the hand of the same master.
Challenges
- Low eCommerce store performance
- Mediocre website stability
- The system was too complex
- There were issues with order tracking
Solution
In the Light Urns, understand the grieving process, hence strive to keep the customer journey as easy as possible with a positive customer experience. They were concerned about their existing performance issues along with some operational issues. Associated with Krish after much pondering to address these.
Digital commerce experts at Krish strategized and executed a smooth migration for them from the Drupal backend to the Magento 2 backend and also helped them carry out seamless eCommerce operations.
The Strategy
Krish's eCommerce technocrats built and customized a storefront for In the Light Urns. They also cataloged the data to achieve optimum performance and website stability. The technical team simplified the system from the data management standpoint, helped streamline the operations, and implemented a better and improved custom order tracking solution. Also, the Algolia Search integration helped them deliver relevant and personalized shopping experiences and boost conversions.
Technology
Mobile First Design
Client Speaks
Rick Fraser
COO | (In the Light Urns"Having worked with Krish's team for our migration project was a wonderful experience. After revamping our eCommerce platform and the entire website, we had drastic welcoming changes in terms of website performance and conversion rate. Krish's representatives were always available to talk and address any issue that we had while tackling every obstacle on the way. We love our eCommerce store and are looking forward to establishing a long-term relationship with Krish."
Result
In the Light Urns is currently selling products from a catalog size of more than 4k, and they are constantly growing with countless variants of customized urns, keepsakes, and jewelry. Their eCommerce store showcased twice as much the improvement in store's performance with increased efficiency in day-to-day workflows along with an optimized order management system.
The e-store also witnessed more than a hundred percent rise in overall revenue, unlocking future growth opportunities.
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