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120%
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2.6sec
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140%
HT Paint Creates Colorful Customer Experiences using Digital Commerce
Painting is just another way of keeping a diary
Challenges
- Outdated tech stack hindering the consumer experience
- The need to enhance customer engagement and suffice more traffic
- Limitations of the existing platform failing in feature addition
- Strengthening overall UI and UX to accommodate more flexibility
Solution
After a thorough understanding of the needs and acknowledging the state of their current commerce portal, the solution in sight was to migrate the businesses to a more robust and feature-rich eCommerce platform. Keeping the business requirements aligned, the team concluded Magento to be the suitable framework. However, before starting with the migration process, it was important to build a personalized strategy that prioritizes the challenges and provides the much-needed solution.
The Strategy
The team prioritized enhancing and overhauling the entire UI/UX with the ability for HT paint to utilize a variety of promotions. Keeping their target audience and responsiveness in mind, a multistore frontend was set up to bring the components under the same platform and different sub-domains. In addition to several backend system integrations, the team ensured zero data loss during its migration from BigCommerce to Magento.
Technology
Mobile First Design
Client Speaks
Melissa Osborne
General Manager"Krish has been a great partner in transforming my ideas into a reality. All the customizations were taken care of, appropriately. We were able to launch our digital commerce store seamlessly with the support of the Krish team. I would surely recommend Krish for your online commerce enhancement."
Result
With a smooth transition, the integrated changes worked seamlessly. HT Paint soon started experiencing positive results, increasing revenue by 120% due to the 140% boost traffic. We received a significant drop with an average page load time of just 2.6 seconds. We were hoping the brand to continue shining with enhanced performance!
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