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300+
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301 SAR
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1.51s
Empowering a Leading Saudi Retailer with Seamless Headless Commerce
HNAK a flagship brand of the Al Musbah Group, is one of Saudi Arabia’s most recognized retailers. With over 190 stores across the Middle East and a growing catalog spanning fashion, home decor, electronics, and beauty, the brand set out to evolve its digital presence. To meet rising customer expectations and support multiple business verticals, HNAK needed a modern commerce foundation tailored for speed, scale, and mobile-first experiences.
Krish was brought in to lead this transformation - replatforming HNAK from Magento Open Source to Adobe Commerce Cloud, enabling headless commerce with Next.js, and launching a high-performance React Native app. The goal was to deliver a seamless, scalable experience across web and mobile, while supporting the unique needs of both retail and grocery segments.
The transformation brought together inventory visibility, customer engagement, and seamless shopping into one unified experience. From product discovery to checkout, every interaction now feels more connected, consistent, and intuitive. With a successful data migration and a renewed focus on omnichannel, HNAK now operates on a modern retail foundation—built to deliver convenience and continuity across every customer touchpoint.
The value of eCommerce is not in the ‘e’ but in the commerce
Challenges
- Managing a vast, multi-category catalog at growing scale
- Serving retail and grocery segments from one platform
- Slow site speed impacting engagement and conversion rates
- No centralized view of inventory and stock levels
- Absence of mobile app limiting reach and convenience
- Inconsistent checkout experience across channels and devices
- Poor system integration reducing visibility and performance
Solution
To meet HNAK’s evolving needs, Krish led the replatforming of their webstore from Magento Open Source 2.2 connected to an Andruil database, to a robust setup powered by Adobe Commerce 2.4.x with a React.js frontend. This shift involved a full migration of data from Andruil to Adobe Commerce Cloud’s MySQL database, and the establishment of a stable, multi-site architecture designed to support both retail and grocery segments under a single unified environment. The data migration was executed using a phased alpha-beta rollout to ensure integrity, continuity, and zero disruption.
A key pillar of the transformation was the adoption of a headless architecture using Next.js and GraphQL. This allowed the frontend to be decoupled from the backend, dramatically improving load times, site responsiveness, and overall flexibility. Merchandising and marketing teams now have the freedom to build and optimize pages independently, while customers benefit from a faster, more fluid shopping experience across devices.
To extend reach and engagement, a React Native mobile app was developed—delivering consistent, high-speed functionality across iOS and Android platforms. Operational efficiency was elevated through real-time inventory and order sync with Vinculum, while frictionless payments were enabled via HyperPay, Apple Pay, Tabby, and Tamara. Customer loyalty and engagement were strengthened using Easyrewardz and WebEngage, creating seamless moments of personalization throughout the shopping journey. With checkout flows streamlined and all systems working in sync, HNAK now operates on a future-ready commerce engine, built to scale with its ambitions.
The Strategy
This wasn’t just a technology upgrade—it was a strategic reset to unify operations, elevate customer experience, and build a scalable, omnichannel ecosystem. HNAK aimed to create a digital environment as seamless and personalized as its in-store journey. Decoupling the frontend from backend systems allowed faster campaign rollouts, real-time content updates, and frictionless optimizations. The mobile app mirrored these values—offering intuitive navigation, integrated loyalty, and a consistent experience across devices.
Behind the scenes, syncing inventory, payments, and fulfillment helped reduce delays and operational complexity. Marketing, loyalty, and analytics came together to drive relevant, timely engagement across every touchpoint. The entire strategy centered on three priorities: improve performance, reduce friction, and connect digital and physical retail into one unified experience—designed not just for today, but built to adapt and scale with HNAK’s growing ambitions.
Technology
Mobile App Design
Client Speaks
Qutaibah Alsharif
Chief Executive Officer“The experts at Krish understood all the challenges we were facing and employed tailormade solutions to foster our expectations. It felt like we had an experienced partner who brought new life to our business. Their innovative approach, headless commerce capabilities, eye for detail, and customer support are truly commendable.”
Result
The upgraded digital experience significantly improved platform speed and engagement. Page load times were cut by 50%, while the new mobile app attracted over 20 daily user sign-ups. Centralized inventory reduced stockouts and improved fulfillment accuracy. A 25% rise in returning customers reflected deeper loyalty and better engagement—positioning HNAK to scale confidently across digital and physical retail with a foundation built for long-term omnichannel growth.
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