VHjD76rJPFUdrLp9aMufj6CAZXIPFT
hnak
Middle East & Africa
B2C | Headless Commerce | Mobile Commerce
Adobe Commerce MigrationConsulting & UX DesignGrowth SupportHeadless Commerce
Fashion & Apparel | Health & Beauty | Home Decor
HNAK
hnak
  • 300+

  • 301 SAR

  • 1.51s

Orchestrating Growth while Striking a Balance with Headless Commerce

The Most Sought-after Retailer in Saudi Arabia
Hnak.com is the eCommerce branch of Al Musbah group, one of the leading retail companies in Saudi Arabia with 190+ stores across the middle east region. They deal with 100% genuine products from international and local brands. Today, they have 3000+ brands selling on the website, providing customers with the perfect local: international shopping experience. They collaborated with Krish for strategic direction to improve their website performance and mobile app development by integrating next-gen functionalities that can enhance customer experience.

The value of eCommerce is not in the ‘e’ but in the commerce

Octavio Paz

Challenges

Adding Issues To The Cart
  • Difficult to manage the large catalog size
  • Cater to two different segments (e-commerce and Grocery) from a single Magento backend
  • Poor website performance hampering the customer experience
  • Lack of centralized inventory management
  • Integrating features to support seamless checkout flows
  • iOS and Android App development to cater to mobile users
  • Dependency on tech support to manage content

Solution

Converting The Issues Into Opportunities

HNAK was looking for a migration to the latest Adobe Commerce (Magento) version and functionalities that can improve customer experience and reduce the tech dependency for backend operations. Also, they needed a robust solution that could manage the daily signup of an average of 20+ customers. The experts at Krish carefully understood all these requisites and suggested implementing Adobe Commerce (Magento) PWA Studio for the next-gen headless commerce capabilities to facilitate flexibility and scalability, iOS and Android native apps to cater to the increasing mobile users, along with essential digital commerce features.

hnak banner
hnak banner
hnak banner

The Strategy

Devising A Funnel For Redefined Shopping Experiences

Krish intended to minimize the hassle of backend dependency for HNAK. Our experts strategically leveraged Adobe Commerce Cloud to segregate the backend functionalities from the front end to offer customized CX. After we established seamless headless capabilities, team Krish helped the brand accentuate its mobile user experience. In order to offer an elevated experience, we developed a React Native hybrid mobile application that simplified the clutter.

HNAK also wanted to streamline its omnichannel presence and integrate the operations from minute to major levels. This is where we leveraged our expertise in offering customized integrations. We utilized Elastic Search for easy discovery and optimized their tax management functionality. Moreover, our experts worked rigorously to integrate Hyperpay for seamless payment processing. HNAK wished to serve convenience at every customer touchpoint. Our experts worked on a strategy that covered solutions including OTP & social media logins, SMS gateways, Shop by Brand, FAQs, Product Reviews, Product Label, Product Alert, and Special Promotions Pro.

Technology

Mobile App Design

Understood the vision and delivered on a truly on-brand experience.
HNAK Image 1 HNAK Image 2
Download mobile app
HNAK Mobile 1
HNAK Mobile 2
HNAK Mobile 3
HNAK Mobile 4

Client Speaks

Qutaibah Alsharif
Qutaibah Alsharif
Chief Executive Officer

“The experts at Krish understood all the challenges we were facing and employed tailormade solutions to foster our expectations. It felt like we had an experienced partner who brought new life to our business. Their innovative approach, headless commerce capabilities, eye for detail, and customer support are truly commendable.”

Result

Navigating Towards Multiplied Growth

HNAK is currently enjoying the hassle-free platform capabilities that are already unfolding growth opportunities in many ways. The collaboration with Krish has helped the brand with a reduced page load speed of 1.51 seconds compared to their previous page load speed. Moreover, a strategic implementation by Krish has offered the brand an increased average order value of 301 SAR, and HNAK is already welcoming 300+ users since its launch!

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