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300+
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301 SAR
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1.51s
Orchestrating Growth while Striking a Balance with Headless Commerce
To achieve these goals, HNAK partnered with Krish for strategic direction in improving website performance and mobile app development. We recommended upgrading to Adobe Commerce Cloud for scalability and performance, alongside building a React Native mobile app for iOS and Android users, ensuring a seamless, high-performance experience across both web and mobile platforms.
The value of eCommerce is not in the ‘e’ but in the commerce
Challenges
- Difficulty managing a large catalog
- Serving two segments (eCommerce & Grocery) on one platform
- Poor website performance hampering user experience
- Lack of centralized inventory management
- Need of seamless checkout flows
Solution
To address the challenges, Krish implemented a comprehensive solution by migrating to the Adobe Commerce Cloud. This upgrade facilitated the management of a large product catalog and, by utilizing the platform's multisite functionality, it allowed to seamlessly serve both e-commerce and grocery segments from a single instance, enhancing cost efficiency. Krish integrated Adobe Commerce PWA Studio, enabling next-generation headless commerce capabilities that significantly improved load times and responsiveness. Recognizing the importance of mobile accessibility in today’s digital space, a robust React Native app was developed, ensuring users enjoyed a smooth and engaging shopping experience on their devices.
Additionally, the solution included centralized inventory management, streamlining operations and providing real-time updates. The overall solution efficiently offered support, fostering growth and enhanced customer satisfaction. Krish's strategic approach, in turn, delivered the flexibility and scalability required to meet the demands of diverse market segments while ensuring a seamless checkout experience.
The Strategy
To enhance HNAK's operational efficiency and customer engagement, Krish focused on minimizing backend dependencies and optimizing the overall user experience. Our experts strategically utilized Adobe Commerce Cloud to decouple backend functionalities from the front end, enabling a tailored user experience. Once headless capabilities were established, the team prioritized improving mobile usability by developing a React Native hybrid mobile application that streamlined navigation and reduced clutter. We implemented the VinCulum system to ensure seamless inventory and order management, allowing for real-time updates and improved operational efficiency. Additionally, by integrating the Easyrewardz loyalty management platform, we aimed to enhance customer loyalty and engagement, positioning HNAK for significant growth.
Recognizing HNAK’s goal to optimize its omnichannel presence, we also incorporated customized integrations across various operational levels. Leveraging our expertise, we employed Elastic Search for efficient product discovery and enhanced their tax management functionalities. Furthermore, we integrated Hyperpay for smooth payment processing. This comprehensive approach positioned HNAK to deliver an exceptional shopping experience across all channels, ensuring convenience at every customer touchpoint.
Technology
Mobile App Design
Client Speaks
Qutaibah Alsharif
Chief Executive Officer“The experts at Krish understood all the challenges we were facing and employed tailormade solutions to foster our expectations. It felt like we had an experienced partner who brought new life to our business. Their innovative approach, headless commerce capabilities, eye for detail, and customer support are truly commendable.”
Result
HNAK’s transition to Adobe Commerce Cloud improved website performance by 50%, while the new React Native app drove significant mobile engagement, contributing to over 20 new users signing up daily. Operational efficiency was enhanced with centralized inventory management, reducing stockouts and increasing sales. Additionally, customer loyalty grew by 25%, driving sustained growth across HNAK’s 190+ stores.
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