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147,818
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2629
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1.28s
Building Blocks Of Perfection in The Toy World with Exceptional Commerce
However, with a big name comes a bigger responsibility. Hamleys wished to upgrade its on-site performance, offer convenience to its customers, and reach the audience where it was. They consulted Krish to amplify its online presence to maintain its legacy and standards.
“ Toys are merely ideas brought to life.”
Challenges
- Code Audit and Fixes
- SEO optimization
- Third-party ERP integration
- Site performance issues
- Erratic payment facilitation
- Insufficient Shipping Method
Solution
Hamleys had an aim to simplify their processes in and out. Krish began with a rigorous code audit to discover bugs, security breaches and offered a version upgrade. Additionally, our experts suggested the toy giant with a simplified and effective integrated event-booking system to deliver engaging virtual & hybrid events while garnering valuable insights from the attendees.
Then, we worked on giving Hamleys a seamless dropship vendor integration to allow other vendors to sell products on its website. With a set flow of orders, it was time to help them manage their ERP connectivity with their inventory to ensure a smoother order flow sync. Due to a heavy influx of customers, Hamleys required an elevated level of checkout, payment, and shipping processes from same-day to custom shipping methods and an EMI option. Team Krish helped the brand by devising a visually pleasing theme, improved site performance, and overall SEO content optimization strategy.
The Strategy
Hamleys carries a huge reputation for being the best in the world, and team Krish took that seriously. We began by offering Magento 2 Cloud capabilities to build a feature-rich eCommerce platform and implemented Algolia as a search platform to help users find and navigate easily. While this ran successfully, we implemented Microsoft D365 to manage their ERP. Plus, an integrated event booking system helped Hamleys manage its hybrid & virtual events well.
Further, we integrated their vendor system as well as GFS checkout for both - next-day and named-day shipping methods. Team Krish also leveraged Klarna with an EMI option to bring in an easy option of EMIs for the customers. With that, we also helped the brand with 3rd party ticketing system for customer queries and enabled auto address fill-up with geolocation. On the customer-facing aspects, we utilized high-performing platforms such as Mailchimp and Salesforce to reach en masse with email marketing tactics for the brand.
Technology
Mobile First Design
Client Speaks
“We are loving the new eCommerce platform offered by team Krish. It blends in perfectly with our brand reputation and has helped us experience a significant influx of visitors as well as orders! Kudos to the expert team!”
Result
This collaboration has added a finished look to the Hamleys website and improved its visual presence in multiple ways. Hamleys has successfully been able to become melodies that play the symphony of childhood in children’s minds forever. And with a load time of just 1.28 seconds, it has been easier for visitors to browse the vast toy collections and place orders seamlessly. Moreover, the toy giant has experienced nearly 147,818 new users since its launch in April and a whopping 2629 orders. The revamp has been working wonders for them!
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