Bringing ease with illustrated eCommerce solutions
Moomin Arabia is a special series of tableware range of Arabia under Fiskars Group. Inspired by the renowned artist Tove Jansson’s original illustrations, Moomin Arabia is all about offering unmatched and vivid tableware experiences by bringing art to the table (quite literally).
In the vast landscape of eCommerce, Fiskars Group, represented by its Moomin Arabia brand, embarked on a digital transformation journey with Krish to elevate its online presence and streamline operations in the competitive world of digital commerce.
Home is the canvas, decor is the art!
Challenges
- Integration Complexity due to divergent data structures
- Inability to maintain uniformity across customer data in sales CRM and product information
- Scalability Strain with an escalating user base
- Safeguarding the system across multiple platforms and integration points
- Difficulty crafting a consistent and engaging journey across various platforms and devices.
- Payment Gateway Integration Hurdles
Solution
Krish proposed API standardization through custom composables, ensuring uniform data exchange formats and simplifying integration complexities. Automated testing became a linchpin, with comprehensive suites validating data consistency, functionality, and performance. Our experts developed a headless frontend on VueStore front (Nuxt.JS) and integrated it with middleware.
Embracing a microservices architecture for the backend (SappCC) enhanced scalability and maintainability. Continuous monitoring, coupled with proactive alerting, provided a robust system overview. Krish invested in user training, supporting internal teams in navigating the integrated platforms seamlessly. Adyen integration, fortified by tokenization for security, addressed payment-related challenges, creating a smooth and user-friendly checkout experience.
The Strategy
Krish strategically leveraged cutting-edge eCommerce technologies. We began with VSF2 (Vue Storefront 2), powered by a progressive web application, ensuring a fast and engaging shopping experience. SappCC, with its modular and scalable architecture, formed the robust backend, potentially utilizing microservices for enhanced flexibility, as suggested by Team Krish. We also helped them with seamless API integration with sales CRM facilitated real-time updates for customer information.
Later, we ensured that BloomReach, as their CMS of choice, efficiently managed content such as product information and promotional material. Our team also implemented Coveo, an AI-driven search tool, to augment product discovery with powerful search capabilities and insightful analytics. Lastly, we helped Moomin Arabia with Adyen integration within the SappCC backend, specially orchestrated to handle various payment scenarios and streamline order completion.
Technology
Mobile First Design
Client Speaks
"Krish has truly been the catalyst for our digital evolution. Their expertise and solutions have not only resolved our challenges but have elevated our digital commerce experience to new heights. The seamless integration and strategic use of technologies have improved our operations & enhanced our customer experience. Krish is more than a service provider; they are our trusted partner in the journey towards digital success."
Result
The impact of Krish's intervention was transformative. Fiskars Group now operates seamlessly across diverse platforms, witnessing heightened scalability and data consistency. The checkout experience has become a beacon of user-friendliness, and security concerns have been allayed through robust practices and encryption. Fiskars Group's digital commerce ecosystem now thrives, thanks to Krish's strategic implementation of bespoke solutions.
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