The need was to closely understand the brand, target audience, and market competition. While having nice goodwill in the market was a pros, on the other hand, it was crucial for the brand to keep their offline identity intact while making a digital presence.
The major chunk was dedicated to design segment. However, besides design, few key integrations include integrating multi-language support, store locator to find nearest brick and mortar store, syncing catalog inventory, customer data, and orders to further enhance the overall shopping experience.
Soon after the new launch, the digital store noticed a commendable hike in a number of visitors and orders. Considering mobility as the priority, the brand noticed 94% of their overall traffic coming from mobile while the average order value per day increased by 12%. Besides this, the solution also helped them in lowering their running cost and helping the online audience find their nearest physical store. The digital presence indeed helped them not just grow their commerce, but also to serve their prevailing clients with a personalized experience and ease.