VHjD76rJPFUdrLp9aMufj6CAZXIPFT
femi9
Middle East & Africa
B2C | Mobile Commerce
Consulting & UX DesignDevelopment & IntegrationGrowth Support
Fashion & Apparel
femi9.com
femi9
  • 94%

  • 50%

  • 12%

  • 18%

Femi9 Revolutionarized 20+ Year Old Brand Image Using Digital Commerce

Redefining Women Fashion
Owned and managed by Middle East’s leading fashion house, Fad International LTD Co, Femi9 has been one of the most preferred women’s fashion store since last two decades. Awarded with ‘Saudi Fast Growth’ Awards, the brand is dedicated to serving women fashion, it is brainchild of Middle Eastern women seeking to explore new avenues. With its distinct and trendsetting styles, Femi9 made an unmatched space in the region with its around 58 brick and mortar stores in UAE, Bahrain, Egypt, and Syria.

"What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language."

Miuccia Prada

Challenges

Collecting the missing pieces
  • They can serve to limited geographical location and a limited audience only.
  • High cost of establishing physical channel, maintenance, and man-power management.
  • Serving and managing footfall during peak seasons was time and money consuming.
  • Expand while keeping 20-year old brand image intact.
  • Engaging and interacting with audience from different locations and preferred language.
  • Allowing and guiding the users to find nearest brick and mortar store available.

Solution

Connecting the dots

The need was to closely understand the brand, target audience, and market competition. While having nice goodwill in the market was a pros, on the other hand, it was crucial for the brand to keep their offline identity intact while making a digital presence.

femi9 banner
femi9 banner
femi9 banner

The Strategy

The major chunk was dedicated to design segment. However, besides design, few key integrations include integrating multi-language support, store locator to find nearest brick and mortar store, syncing catalog inventory, customer data, and orders to further enhance the overall shopping experience.

Technology

Mobile First Design

Understood the vision and delivered on a truly on-brand experience.
Femi9
Femi9
Femi9
Femi9

Client Speaks

Femi9 Clientspeak
Faisal Khan
IT Manager, Fad International Ltd Co

“ While Magento 2 Commerce served us as an ideal platform, working with Krish has been an enchanting experience. Considering our prevailing offline reputation and the massive client base, we were a bit concerned about the end results. However, the team gave us all its ears and helped us launch our digital commerce seamlessly.”

Result

Femi9 serving parallel to customer expectations using Magento 2!!

Soon after the new launch, the digital store noticed a commendable hike in a number of visitors and orders. Considering mobility as the priority, the brand noticed 94% of their overall traffic coming from mobile while the average order value per day increased by 12%. Besides this, the solution also helped them in lowering their running cost and helping the online audience find their nearest physical store. The digital presence indeed helped them not just grow their commerce, but also to serve their prevailing clients with a personalized experience and ease.

Next Case Study

ACE Mart

Acing the customer experience with PWA Studio to achieve a 122% hike in new users.

View Case Study

Trusted by leading brands

Let's Get Started


  • By submitting this form you agree with the terms and privacy policy of Krish

    Meet us at the !

    • By clicking “Submit”, you consent to allow us to send you communications.

      Talk to us!


      • By submitting this form you agree with the terms and privacy policy of Krish

        Schedule A Meeting


          • Schedule Date

          • 2 November3 November


        • By submitting this form you agree with the terms and privacy policy of Krish

          Schedule a Call


          • By submitting this form you agree with the terms and privacy policy of Krish

            Schedule a Call


            • By submitting this form you agree with the terms and privacy policy of Krish

              Schedule a Call


              • By submitting this form you agree with the terms and privacy policy of Krish

                Schedule a Call


                • By submitting this form you agree with the terms and privacy policy of Krish

                  Schedule a Call


                  • By submitting this form you agree with the terms and privacy policy of Krish

                    Schedule a 30 Mins No-Obligation Consulting Session


                    • By submitting this form you agree with the terms and privacy policy of Krish

                      Schedule a 30 Mins No-Obligation Consulting Session


                      • By submitting this form you agree with the terms and privacy policy of Krish

                        Schedule a 30 Mins No-Obligation Consulting Session


                        • By submitting this form you agree with the terms and privacy policy of Krish

                          Schedule a 30 Mins No-Obligation Consulting Session


                          • By submitting this form you agree with the terms and privacy policy of Krish

                            Schedule a 30 Mins No-Obligation Consulting Session


                            • By submitting this form you agree with the terms and privacy policy of Krish

                              Schedule a 30 Mins No-Obligation Consulting Session


                              • By submitting this form you agree with the terms and privacy policy of Krish

                                Schedule a 30 Mins No-Obligation Consulting Session


                                • By submitting this form you agree with the terms and privacy policy of Krish

                                  Schedule a 30 Mins No-Obligation Consulting Session


                                  • By submitting this form you agree with the terms and privacy policy of Krish

                                    Let's Get Started


                                    • By submitting this form you agree with the terms and privacy policy of Krish.

                                      Schedule A Demo

                                        • Select Accelerator Type

                                        • B2BB2CMarketplace


                                      • By clicking “Submit”, you consent to allow us to send you communications.

                                          Download Corporate Profile

                                          Please fill out the form below to download.

                                          • By submitting this form you agree with the terms and privacy policy of Krish.

                                          Let's Talk


                                          • By clicking “Submit”, you consent to allow us to send you communications.

                                            Let's Talk


                                            • By clicking “Submit”, you consent to allow us to send you communications.

                                              Adobe Commerce Feature List

                                                Please fill out the form below to download the feature list.


                                                By submitting this form you agree with the terms and privacy policy of Krish.

                                              • Let's Talk Growth



                                                • By submitting this form you agree with the terms and privacy policy of Krish

                                                  commercetools Feature List

                                                    Please fill out the form below to download the feature list.


                                                    By submitting this form you agree with the terms and privacy policy of Krish.

                                                  • Let's Talk Growth!


                                                    • By submitting this form you agree with the terms and privacy policy of Krish

                                                      Claim Your Audit Now!


                                                      • By submitting this form you agree with the terms and privacy policy of Krish

                                                        Claim Your Audit Now!


                                                        • By submitting this form you agree with the terms and privacy policy of Krish.

                                                          Let's Get Started

                                                          • By submitting this form you agree with the terms and privacy policy of Krish.

                                                            Unlock the Full Potential of Adobe Commerce (Magento).
                                                            Talk to our eCommerce expert today!


                                                            • By submitting this form you agree with the terms and privacy policy of Krish.

                                                              Migrate to Adobe Commerce (Magento 2) to Experience Limitless Commerce. Talk to Our eCommerce Experts Today!


                                                              • By submitting this form you agree with the terms and privacy policy of Krish.

                                                                Get Certified Magento Experts for Your Adobe Commerce Support Needs. Talk to Our eCommerce Experts Today!


                                                                • By submitting this form you agree with the terms and privacy policy of Krish.

                                                                  Scale High with Award-winning Adobe Gold Solution Partner Agency. Talk to Our eCommerce Experts Today!


                                                                  • By submitting this form you agree with the terms and privacy policy of Krish.