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63%
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20%
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120%
EyeBou Transformed a Century-old Vision into a Seaamless Commerce Experience
Eyebou is the sister concern of nearly a century old eyecare brand Visione Boutique. Having an industry experience of three generations, commerce is run by a family of three optometrists. While the parent company has earned commendable loyalty from its massive audience base, with this new venture, they envision to serve buyers with affordable contact lens supply chain.
Being associated with Krish for their parent company for years, the agency was their first and last preference to transform their new venture into a seamless commerce experience.
The face is a picture of the mind with the eyes as its interpreter.
Challenges
- Listing range of products without making it a chaotic clutter.
- Creating UX whilst attaining an entirely new market segment.
- Streamline customer journey and design a smooth interface.
- Enhancing the shopping experience whilst maintaining the brand’s goodwill.
Solution
Acknowledging the brad’s goodwill with their parent company Visione Boutique and their plans with the new venture, the team decided to keep their flawless UI as their utmost priority. That’s how the team decided to build a progressive roadmap with an iterative and incremental planner approach to launch various offerings – like contact lenses subscription, Rx Eyeglasses, Sunglasses & Eyegears as-well-as re-lensing options towards consumers.
The Strategy
The team started with building a modern and bespoke mobile-centric responsive UI keeping in mind their new product list of contact lenses, especially subscription-based. Understanding that Eyebou heavily relies on the subscription for the contact lens, automated orders are generated for the selected lenses and delivered at the intervals selected by the customers.
Also, Multiple iterations of the improvements in customer engagement and order processing flow helped to acquire more customers and convert the potential sales.
Technology
Mobile First Design
Client Speaks
Farris Massoudi
Co-Founder"The digital commerce team at Krish is highly skilled, experienced and professional. They really take the time to understand our requirements or issues in detail. The team is very responsive and is always available to assist us with our requests. We can vouch on Krish for our all eCommerce related needs. With powerful Magento Commerce platform and Krish as our strategic Digital Commerce partners, we were able to successfully achieve our goal of expanding our commerce business as well as deliver enhanced digital experiences to our clients."
Result
With its newly developed online presence, Eyebou started noticing commendable attention from its visitors. Within a few months of the launch, they noticed a 63% MoM hike in their subscriptions, which was the base of their business plan.
Apart from this, they also noticed that the abandoned cart rate decreased by 20% and a 120% average MoM hike in new customers. Summing up the overall scenario, the brand did relish the taste of attention they were seeking to have.
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