Building a Healthier Digital Experience with eCommerce Expertise
Dr. Reddy's, a trusted name in the pharmaceutical and healthcare sector, has been revolutionizing the industry for years. Through their online platform, Dr. Reddy’s Direct, they aim to make healthcare more accessible, offering a seamless purchasing experience for pharmaceutical products.
To keep pace with the rapid digital transformation, Dr. Reddy's partnered with Krish to refine their eCommerce operations and optimize their Magento store, ensuring it aligns with the latest technology and customer expectations. Their goals included upgrading to the latest Magento version, resolving SAP-related disruptions in the order process, and ensuring a more seamless user experience. The company envisioned an online store that not only reflected its industry leadership but also provided exceptional functionality.
“From caring comes courage.”
Challenges
- Implementation of a new UI/UX design and customizable features
- Frequent disruptions in order journeys due to SAP-related issues and system bugs
- Lesser compatibility between custom modules and third-party integrations
- Underperforming functionalities, such as quick order processes and listing page speeds
- Security concerns and challenges in tracking SAP-related issues
- Issues in price mapping, invoicing, and a lack of a robust logging mechanism for third-party interactions
Solution
Understanding the intricate needs of Dr. Reddy's platform, we approached the challenges with a combination of strategic planning and precise execution. We began by upgrading the Magento store, ensuring a seamless transition while preserving the platform’s existing functionalities. A family grouping feature was implemented to enhance user navigation and organization, providing customers with a more intuitive shopping experience.
Performance enhancements were a top priority. The quick order process and listing page speeds were optimized, significantly reducing load times. Our experts also developed a custom reservation system allowing users to book desired products with flexible pricing and quantities, adding to the platform’s functionality.
The Strategy
Our technical strategy was rooted in Adobe Commerce Cloud, leveraging its capabilities to modernize the platform. By integrating OpenSearch as the search platform, we ensured efficient and accurate product discovery for users. The team also worked on SAP integration to resolve key operational issues, like batch splitting in customized invoices and ensuring accurate pricing traceability through the Vistex price import service. The introduction of a price mapping and import system ensured seamless handling of pricing data, while a customized logging module for third-party interactions provided actionable insights into system performance and security.
The implementation of Salsify as a Product Management System (PMS) allowed for more efficient management of product data. A bespoke logging module was introduced to capture all third-party interactions, providing valuable insights into SAP-related issues and strengthening the platform's security protocols. These efforts were supported by meticulous testing and optimization to deliver a robust and scalable system. All the solutions collectively fortified the platform’s foundation and ensured smoother operations.
Technology
Mobile First Design
Client Speaks
Mr. Sumit Sinha
Lead - Product Manager, Digital COE, DPEx"Krish has been an invaluable partner in transforming our eCommerce platform. Their technical expertise and collaborative approach have not only resolved critical challenges but also positioned us for long-term growth. We look forward to continuing this successful journey together."
Results
The collaboration resulted in transformative outcomes. Their new online store now boasts a 50% performance improvement, with page load times significantly reduced. Order failures, previously at 25-30%, have dropped to just 1-5%, ensuring a more reliable customer experience. The platform’s enhanced functionality has paved the way for a projected revenue increase from $1 million to $3 million, marking a significant step forward in Dr. Reddy’s digital journey.
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