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23%
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25%
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20%
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22%
Boddess Brings the Beauty-Tech Retailer in Global Spotlight
Makeup is the finishing touch, the final accessory.
Challenges
- Develop an online store with digital beauty advisor
- Integrate Augmented Reality & Virtual Reality technologies to deliver personalization
- Develop seamless centralized customer loyalty management program
- Build an online skin analyzer tool to deliver unbeatable customer experience
- Generate beauty quiz section for customers to engage better with the brand
Solution
Apart from default Magento features, there were various customizations. To count a few, developing custom quiz module to enhance makeup knowledge, a personalized sign up form where customers need to provide information about their skin type, tone, hair type, hair color. Importing bulk products without disturbing the overall performance also came along. The key integrations included Vinculum System and Reciproci System to dynamically manage order processing, invoice, shipment and Inventory.
The Strategy
Post the gathering of requirements, our team began the development of commerce store with Magento Commerce Cloud Pro platform. To improve user experience, we integrated Vinculum System as an order management system and Reciproci System for centralized customer loyalty management.
We also utilized advanced technologies like Augmented Reality, Virtual Reality, Artificial Intelligence to build a virtual skin analyzer tool. A digital beauty advisor tool also accompanied and enhanced engagement. We used a page builder to create A+ content for representing the products smartly.
Technology
Mobile First Design
Client Speaks
Tarun Bali
AVP & Head of IT"A robust and high-performing online store is what I aimed at, Krish has been a great partner in transforming my ideas into a reality. All the customizations were taken care of, appropriately. We were able to launch our digital commerce store seamlessly with the support of the Krish team."
Result
The Boddess store now reaches the target audience more efficiently as it delivers personal touch by adding the custom user experience with the help of virtual assistant. Our high quality code and testing at each stage ensured in building a robust platform. We are proud to build a store that offers AI & AR powered recommendations after analyzing skin with the help of skin analyzer and also lets you try on certain products with a virtual makeup tool.
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