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250%
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133%
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81%
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3Secs
Blakesleys Uplifting Lifestyle with Next-gen Commerce
Luxury is the balance of design, in the sense of beauty and highest quality.
Challenges
- Bringing eCommerce enhancements for the increasing footfall
- Improving checkout flows to boost engagement and retention
- Mapping and managing codebase to eliminate performance disruptions
- Enhancing UI & UX to cater to better customer experience
- Upgrading the responsive web layout to reduce bounce rate
- Custom theme & functionality development to improve shopping experience
Solution
Krish's team of Shopify Plus experts chalked out the perfect commerce strategy for Blakesleys to help revamp the online store and reinvent online furniture shopping. In addition, the team designed a tailored approach to remove the bottlenecks and enhance the overall customer experience and increase the operational efficiency of the Shopify store.
The Strategy
The Shopify Plus experts at Krish started by revamping the look and feel of the online store with a custom theme. The design was tailor-made following preferences and brand guidelines. Relevant features were added to the theme solution to keep the highs of the store performance intact after the revamp. The process included a new UX implementation and optimization schedule with 24/7 front-end and back-end support. To render a seamless checkout experience, the checkout page was customized to allow customers to add gift messages while placing orders. Finally, the store was optimized according to industry best practices to perform well before going live.
Technology
Mobile First Design
Client Speaks
Ian Blakesley
Founder & MD"It was a delight working with Krish. We understand that our online store was due for a much-needed facelift. And that it was done seamlessly. Also, the team at Krish was available to educate us on how to leverage Shopify Plus’s amazing features and scale our business in the future. All-in-all, it was a learning experience, and we look forward to a long-lasting relationship with Krish."
Result
The remodeling of Blakesleys was a welcoming experience for the client. The new avatar of the store was able to garner double the original number of average conversions. In addition, the page load speed got reduced to as low as less than 3 seconds resulting in a fantastic performance and reduced bounce rate. And last but not least, the client was ecstatic about the 250+% of return on investment since the relaunch of the online store. The numbers direct us to a newer and brighter future by leveraging the incredible Shopify Plus platform.
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