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25%
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20%
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25%
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35%
Binding 101 Digitally Dominates Office Equipment Industry
Binding101 is among the USA’s largest dealers and manufacturers of finishing and office equipment. Having its roots from the year 1932, the company started as a family business serving clients under the name Spiral Binding. It was in 2007 that they launched Binding101 to fasten the work and serve their clients in the best possible way.
As a part of upgrading its customer experience, Binding101 got associated with Krish. To boost its eCommerce store functionality. The experts at Krish performed Magento 1 to Magento 2 migration. Let’s discover the process in detail.
An office is a place where dreams come true.
Challenges
- Making room for increasing footfall with better performing store.
- Rendering checkout flows to rectify increased cart abandonment ratio.
- Designing a better UI to engage customers and improve their user experience.
- Featuring and managing the massive list of products with a streamlined portfolio.
Solution
Knowing the brand’s portfolio from in and out, the team was acquainted with its vision and the eStore’s performance. In order to meet the demands and improve functionalities, it was clear that Binding101 needed to upgrade its store to Magento 2. However, the need was to build a strategy that doesn’t make them lose any data and create a seamless UI & UX to improve the experience of its target audience.
The Strategy
With a solid migration strategy, the team started working on data, security, and UI aspects. A few key integrations like single-step checkout to solve the cart abandon rate and increase its revenue, performance optimization, user-friendly layouts for categories, ImPrintNxt Design tool implementation, etc were made. The overall emphasis has been on easing digital commerce for everyone linked with Bindin101.
Technology
Mobile First Design
Client Speaks
Jeff McRitchie
VP eCommerce, Binding 101"It has been four years now that we are working with Krish the develop and maintain our digital presence. The development team did a great job in churning out the complicated huge project. They indeed played it well and helped us migrate to Magento 2 without any loss of data and commitments they made in regards to time and expectations."
Result
After the complete Magento 2 migration, Binding101 witnessed changes with its upgraded store. Surpassing the previous hurdles, the brand noticed an increase of 25% in average orders per day and a 20% hike in average order value. The true sign of improved customer experience is a boost in revenue by 25% and increased mobile traffic by 35%. It was indeed a proud moment for the entire team to see the growing digital commerce.
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