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Alokozay Transformed FMCG Retail with Superior eCommerce Experience
A brand is a set of differentiating promises that link a product to its customers
Challenges
- Outdated UI/UX
- Server compatibility for more visitors
- Caching and performance issue
- Mobile OTP-based login globally – SMS notification integration with third-party ERP system
- Split order based on vendor.
- React Native APP for warehouse panel
- Credit memo and payment collection based on status update Magento backend
Solution
While the Alokozay Group of companies believe in building brands that people love and add value to the everyday lives of millions worldwide, the outdated brand experience was getting in the way of it. Alokozay required an eCommerce platform that could handle the complexities of their B2C business operations while offering detailed customizations. The experts at Krish worked on a strategy that helped the client scale to new heights.
The Strategy
For a faster and more seamless consumer experience, Krish worked on enhancing the UI and UX as per the customer needs. Moving forward, to make the eStore more accessible with Magento 2 platform upgrade, Krish also built a Sphinx search - a search functionality that normalizes spelling variations/ abbreviations, all in all, provides higher relevancy and speed.
Implemented an SMS gateway, enabling easy login, OTP and forgot password. To further personalize the customer experience, Krish created multiple web stores for respective countries, enabled country store redirection based on Geo Ip location.
Technology
Mobile First Design
Client Speaks
Chandan Prasad
eCommerce Manager"The experts at Krish seamlessly created an end-to-end experience surpassing all the challenges within a short time frame. We are thankful to Krish for understanding our requirements and helping us create a seamless brand experience globally."
Result
The Magento 2 upgrade and the eCommerce enhancements collectively made the website stand out and helped the client provide a superior brand experience. Krish created an online ecosystem that blurred the geo boundaries and boosted the business globally. The client noticed a scale in mobile orders and a significant drop in the abandonment cart due to an enhanced user experience. The client experience increased market share and exceeded the customer expectations.
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