How Does Adobe Experience Manager (AEM) Work? What does Adobe Experience Manager do?
Are you bogged down by the complex operations taking place in your eCommerce store? Can’t figure out how to optimize the digital experiences throughout the diverse channels? Worry not!
Adobe Experience Manager has your back. Whether you’re generating revenue, strengthening relationships with vendors and partners, or acquiring new customers, your website has to boost your business, and that’s possible through Adobe Experience Manager (AEM).
In our previous blog, we explained what is Adobe Experience Manager. Through this blog, we shall understand what Adobe Experience Manager AEM is used for and how it can boost your eCommerce business.
What is Adobe Experience Manager (AEM)?
Adobe Experience Manager is an enterprise web content management system. It brings together the power of digital asset management and content management systems. Ultimately, you can deliver customer-centric experiences across web, email, social, and mobile. Adobe Experience Manager enables the extended teams to establish full control over web content. Through this solution, you can impart personalized user experiences irrespective of the channel.
Adobe has revealed that AEM CMS helps deliver brand and country site experiences 66% faster with 23% higher productivity. It lets you achieve the marketing triad of conveying the right message to the right person at the right time.
Why is Adobe Experience Manager (AEM) the ideal CMS to power an enterprise Digital Experience?
- Designers can use it as a user-friendly and feature-rich tool that helps in developing front-end applications.
- It helps marketers in content management and optimization without depending on any external personnel.
- Developers can use it as a powerful tool to draft, access, and reuse content elements across different projects and customer interfaces.
What Is Adobe Experience Manager Used For?
As a content and digital asset management system, Adobe Experience Manager (AEM) builds unmatched content-driven experiences and quickly launches them through forms, websites, and mobile applications. It is a component of the Adobe Experience Cloud (AEC), so managing all marketing assets becomes a breeze. It smoothly integrates with Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Commerce Cloud, and Marketo Engage.
What are Adobe Experience Manager's Top Use Cases and Deployment Scope?
1. Open and Extensible Content Creation:
Adobe Experience Manager CMS and DAM streamline cross-channel asset management. They help you track all digital assets, images, videos, and more, regardless of their source. AEM can work as your digital library that stores all important marketing assets.
AEM also protects your assets from unauthorized access. It helps manage content creation tasks and share them with internal teams and external agency partners.
2. Omnichannel Content Delivery:
AEM is compatible with industry-standard query languages like GraphQL so that you can request dynamic information across databases or systems and retrieve it without any hassles. Accordingly, you can ensure delightful front-end experiences for your customers. AEM makes it possible to deploy interactive content experiences with the help of content fragments, experience fragments, and Single Page Application (SPA) editor.
Adobe AEM Mobile enables you to build mobile apps for multiple platforms with a single codebase. Through Adobe Mobile App Analytics, you can analyze mobile app performance. It also enables you to update apps with drag-and-drop blocks and review changes instantly.
3. Experience Intelligence:
Adobe Experience Manager’s AI feature turns your mundane and mechanical tasks into effective, automated workflows. As a result, your team members can pay more attention to growth-driven objectives.
Through AI, you can evaluate the performance of your digital assets and marketing efforts. It takes the help of real-time insights available in the centralized reporting system. AEM AI also lets you make the legacy PDF forms and traditional input fields into mobile responsive and easily adaptable digital forms.
4. AI-powered Scalability in Adobe Experience Manager Sites
Personalized experiences are a result of the correct combination of content and data. The mushrooming of hand-held devices and social media channels has made it imperative for marketers to impart tailored experiences according to user preferences.
Adobe Sensei GenAI in Adobe Experience Manager Sites lets you reach several customers all at once without any additional effort. You can get help from an Adobe Experience Manager Sites Consultant to use it to its best potential.
5. Accelerated Time-to-Value
Adobe Experience Manager (AEM) helps create new applications and digital experiences quickly thanks to its cloud-native CMS framework. It also helps manage different workload levels. If your website or app experiences a huge spike in traffic, you will not need any manual intervention. This becomes all the more important during Holidays when you have an ongoing sale at your eCommerce store.
Conclusion
Imagine getting a central dashboard for content and assets that helps you streamline your eCommerce digital operations… Doesn’t that sound like a dream come true? That’s exactly what you get with Adobe Experience Manager. One of the reasons why AEM has gained momentum is the Adobe AEM community, which brings together your brand and customers. It facilitates detailed discussions and interactions through blogs, forums, ratings, and more.
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Disha works as a Sr. Content Writer at Krish TechnoLabs. She is a dentist, who has found her calling in words & technical subjects. She loves to pen down travelogues and romantic short stories in her free time.
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Choosing the Right Adobe Experience Manager (AEM) Partner (Featuring 5 Top Tips)
22 July, 2024 Establishing any business has become a task because of the intense competition in the marketplace. Imagine the need to get noticed and compelling customers to make a purchase amidst every brand doing the same. That’s why it becomes imperative to choose the right tools that can elevate your business experience. Adobe Experience Manager is one such powerful tool that can uplift your business and yield maximum conversions.
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