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Magento 2

Top Features of Magento Website Development Platform

4 min read By: Minal Joshi

24 February, 2020

Your search ended here, that means either you are planning to migrate to Magento 2, or exploring Magento 2 website development. Well, you have reached the right place. This article is well-researched and brings to you everything about Magento website development platform.

What is Magento?

Magento is an open source PHP scripting language on Zend framework. Since its discovery in 2008, the platform has continuously evolved to keep delivering excellent ecommerce solutions. It has become one of the leading open-source platforms consisting of all the features required for ecommerce website development.

Magento Editions

Magento comes in two different editions,.i.e Magento Open Source and Magento Commerce.
Magento Open Source is offered as a free ecommerce platform and Magento Commerce is the paid edition. With Magento Commerce, you can get full functionalities with the license cost being charged.
There are a lot of default features in the Magento Open Source edition, but Magento Commerce adds value to the ecommerce store. If you are looking for out-of-the-box features, the Commerce edition is right for Magento website development.

Features of Magento

1. Custom Integrations
By supporting third-party integrations, Magento gives an online store more choices for customization. Magento enables each store to be tweaked in any capacity. Normal outsider combinations incorporate significant web applications and installment entryways.

2. Quick Loading of Pages
Magento website development platform is highly known for fast loading pages. In an online store, if the website loads faster, it is easier for customers to gain information. Magento has become one of the fastest loading ecommerce platforms in the world. The website that offers information sooner eventually leads to an increase in conversion rates & sales.

3. Multi-currency & Language Support
When compared to other ecommerce platforms, Magento is the platform that supports multiple currency as well as multiple languages. If your store targets the audience across various geographical locations, Magento can be a greatly helpful ecommerce website platform.

4. Mobile-friendly Nature
Magento lets you develop responsive websites that are easy to use and offers seamless user-experience on tablet, smartphones and other mobile devices. Magento ecommerce website development also supports media files such as audio and video.

5. Quick Checkout Option
Checkout impacts the overall purchase experience as well as the decision making of the customer. A lengthy checkout process can often result in cart abandonment. With Magento, users are allowed to purchase multiple products simultaneously and go ahead with checkout quickly. There is no more requirement to buy products individually and pay for it separately. Magento offers a facility of one-step checkout to enhance the user experience and reduce cart abandonment.

6. Reliable Security and Scalability
When it comes to ecommerce stores, security is one of the major concerns for online store owners. Personal, as well as financial information of the customers, are at a risk on an ecommerce store. Magento offers dependable security features and practices to make it first priority of the merchant. The Magento 2 website development platform comes up with security patches time to time, in order to keep the ecommerce store secured. Apart from this, it also offers numerous security plugins that can be installed for extra protection.

7. Tailored for ecommerce
Magento CMS is specialized for any ecommerce website design to customize online shopping sites depending on the requirement of the client. The platform also comes with an extension library to help Magento website developers to add the required features with ease. Seamless and hassle-free user experience is what Magento stands for, making it a perfect choice for online store development.
Magento not only enhances the user experience, it also makes the life of an admin much easier. It brings limitless advantages to make the online store feasible for the visitors. At Krish TechnoLabs, we help merchants to reach out worldwide with a perfect mix of technology and intelligent ideas. With over 15 years of experience, we have developed expertise in delivering Magento website development with excellent customer experience.

 

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Minal Joshi is a content marketer at Krish with a flair for eCommerce and Digital Commerce aspects. She is a MarTech fanatic with a knack of writing with which, she helps brands to curate, create, & commence digital brand positioning. Sharing insights via articles, case studies, eBooks, Infographics, and other forms of content creation is what she lives for. Being an ardent traveler, when not writing, you'll find her sipping coffee into the mountains or petting a stray.

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