Introduction
Imagine getting thousands of visitors on your eCommerce website and having it crash down. It would leave your customers frustrated and lead to a huge loss of business revenue. To avoid such a nightmare, make sure you invest in a powerful platform like Magento that can manage an unexpected increase in website traffic. This becomes especially important during Holidays or festive occasions when there’s a notable rise in the number of shoppers. Unless you have a suitable website infrastructure, all your bandwidth resources like RAM, CPU, hosting capacity, and storage space will get exhausted. Consequently, it leads to performance issues and downtime.
Through this article, we shall talk about how you can optimize your Magento store to accommodate higher traffic and keep the store up and running.
Top 10 Tips To Manage High Traffic On Your Magento Store
1. Invest In A Suitable Server Environment.
Web hosting allows you to store your site information on a web server so that it is available through the Internet. You can either go for dedicated, shared, or cloud hosting. Of course, shared hosting is an affordable option and looks tempting but Magento development agency always advises going for a dedicated hosting solution so that your online store gets an entire server without any other website on it. Cloud hosting solution is also great if you want to enhance your website performance and page load speed.
Furthermore, you must follow the tips below for the right server configuration.
a. Enable Gzip compression: It helps reduce the size of files transferred from your server so that they are sent quickly to the browser.
Source: GZIP Compression
b. Utilize the latest PHP version supported by Magento for improved security and performance.
c. Optimize database queries and indexing for proper configuration of MySQL.
2. Employ Caching
With caching, you can present a copy of your website pages to the visitors. As a result, you don’t have to generate them from scratch every time, and it remarkably reduces page load times.
Here’s a flowchart representing the browser cache. 
Source: Browser Cache
Magento has built-in caching features in addition to supporting third-party caching extensions. In turn, it will elevate the user experience further. It gives you the options of Full page cache, Block cache, and Browser cache. Additionally, you can also use a varnish cache if it is available. It facilitates full-page caching even better than the built-in Magento cache.
3. Compress Images And Videos.
Any eCommerce website would not perform well if it is devoid of high-resolution imagery. However, these images and videos can reduce the page load times and hamper the website performance. Apply lazy loading techniques for a better customer experience and delay loading unless the user scrolls. With Magento, you can either use its default image optimization features or third-party extensions for better website performance.
4. Use A Content Delivery Network (CDN)
CDNs help in managing high-traffic websites by distributing content across different servers, owing to which you can reduce server load and improve website speed. This tactic also gives you security and protection against DDoS attacks. Cloudflare and Amazon CloudFront are two extensively used CDN services offered by Magento.
5. Optimize Your Store For Mobile / Handheld Devices
Most of the customers are accessing your website through handheld devices. Therefore, it is of utmost importance to optimize your store for small screens and create responsive websites. A responsive website renders well across diverse screen sizes and loads without any delay on mobile devices.
It takes the digital shopping experience to the next level. Magento development agency integrates mobile-friendly menus and buttons to create mobile-friendly websites and cater to traffic spikes during the peak season.
6. Switch To The Latest Magento Version
As a best practice, always use the latest Magento version to manage high-traffic websites. Magento has a suite of features and integrations that let you customize your website as per your needs and manage a huge flow of orders. The latest Magento version lets you integrate third-party tools like payment gateways, shipping options, marketing tools, and several other extensions.
7. Incorporate Latest Technologies
Magento development professionals can mould the platform to address all your business needs. Incorporating advanced technologies can not only handle the influx of maximum customers but also make your eCommerce business stand out. For example, HTTP/2 gives you the flexibility for multiplexing, header compression, and quicker resource loading. Redis or Memcached are great solutions for session storage and caching. It keeps the database load at the lowest.
8. Always Install Updates And Security Patches As And When Required
One of the biggest advantages of Magento is that it is continuously updated. The latest version always has bug fixes and performance enhancements to keep up with the trends and client feedback. Switching to the latest version of Magento would allow you to maintain optimum performance and protect customers’ data.
9. Choose The Right Themes And Magento Extensions
A lightweight Magento theme is much better than pre-built Magento extensions and themes as it maintains a fast-loading website even when your business scales up. The latter can get code-heavy and impact the site speed, which can lead to crashes during high traffic. Besides, you must do away with any redundant extensions that are not adding any value to your store. Always test the themes and extensions for technical glitches and resolve them before they go live on the site.
10. Track The Website Performance
The better your website store speed, the higher your customers and profitability. Always track the website performance with the help of tools like Google PageSpeed Insights, GTmetrix, or Pingdom. Apply the suggestions offered by these tools for the best website performance. Also, keep track of the third-party services and scripts and resolve any issues.
Wrapping Up
Unexpected traffic spikes can be detrimental to your eCommerce business growth if your store is not equipped with the right features. It can hinder the brand reputation in search engine rankings and cause user dissatisfaction. By following the simple Magento development hacks shared here, you can build a lucrative eCommerce store that runs seamlessly, irrespective of the traffic flow and number of orders. So, is your site prepared for the next traffic spike and Holiday rush? If not, now is the right time.
Get a fast-loading Magento website before the outset of the next shopping spree.
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Devansh Shah is a seasoned expert in digital commerce and transformation with extensive experience in driving innovative solutions for businesses. With a strong background in technology and a passion for enhancing customer experiences, Devansh excels in crafting strategies that bridge the gap between digital and physical retail. His insights and leadership have been pivotal in numerous successful digital transformation projects.
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