Shoptalk 2022, also known as the Retail’s Big Reunion, is the first full-scale B2C retail conference post-pandemic, held from 26th to 29th March in Las Vegas, USA. The excitement level at the event was off the charts, with global restrictions now lifted and the industry returning to normalcy. The event is held annually with the motive to mature innovation and concepts reshaping the digital commerce space.
Shoptalk was founded by Anil D. Aggarwal and Simran Rekhi Aggarwal in 2015 and was acquired by Hyve Group, plc. in 2019. The event has been ever since the perfect platform for brands, retailers, startups, and investors to network, learn and collaborate. We are glad to bring you all the front-line action.
What went down at Shoptalk 2022?
More than 10,000 attendees were present at this edition of the Shoptalk, including retailers, brands, and solution partners. The vibe, in general, was next level, as the event was happening in physical space after three years, as the last two meet-ups were digital owing to the pandemic restrictions. The event was spread across four days consisting of 80 sessions with 250 speakers sharing their knowledge. Moreover, this year, the Shoptalk 2022 content was 100% original and developed in-house, including independent research, database, frameworks, visual guides, benchmarking studies, etc.
Some of the spotlight topics of dialogues amongst the attendees were pathbreaking digital experiences, the ‘phygital’ retail customer experience, the changing consumer behavior, and innovative advanced commerce technologies.
Lastly, the event had social gatherings and networking opportunities for everyone, including the Sunday Night’s Party at the Park and the Tuesday’s Whiteout Beach Party showcasing the legendary Flo Rida.
Krish at Shoptalk 2022
Now into its seventh year, As an adobe commerce partner, Krish attended the show, and Marsha Naidoo, Chief Business Officer, USA, was the face of Krish at the mega event. Krish also offered complimentary audits to eCommerce businesses keen on unlocking massive growth opportunities. Of course, they were a hit among the attendees. In the words of Marsha, “it was indeed a great networking opportunity, and I am glad to be representing Krish and its values here at the biggest retail reunion of the year. Clients mean everything to us, and their customers even more so. So, Krish will continue to strive towards excellence and serving its clients to help serve their customers leveraging frictionless commerce.” To know more about the complimentary audits and get in touch with Krish’s commerce experts, feel free to contact us.
The Shoptalk 2022 Key Takeaways
Shoptalk 2022 covered discussions around the latest innovations, advanced tech stacks, retail trends, and popular business models across various industries, including apparel, electronics, beauty, health, pharma, groceries, etc. The attendees got a comprehensive view of the future of the retail sector.
The rising popularity of omnichannel shopping experiences amongst customers paves the way for newer platforms and channels, including Livestream shopping, AR & VR, and the Metaverse. Brands are now working harder than ever to build long-lasting, virtually personalized relationships with their customers. Talking about personalization, everyone at Shoptalk spoke about the demand for a hyper-personalized shopping experience. But, these customized experiences must be created while respecting the customers’ privacy.
Also, a point of discussion was the end of pandemic restrictions and the big comeback of physical shopping. Now, with the consumer behavior changed for the good, brick-and-mortar stores will have to redefine their strategy from the customer’s perspective and focus on order fulfillment and community building. AI and ML were hot topics too at the Shoptalk 2022. As all businesses become tech-driven by the day, we have to learn to harness the power of advanced AL and ML to draw actionable insights for eCommerce developers, marketers, and decision-makers.
Finally, today no session can be complete without mentioning sustainability and purpose. This was a part of almost every session at Shoptalk 2022. Brands, business owners, and almost everyone else stressed the importance of a robust reverse logistics infrastructure, increasing product lifespans beyond firsthand ownership, reducing plastic packaging, increasing usage of bio-degradable materials, and reducing the carbon footprint.
Bid Adieu for Now!
Shoptalk is a scaling event year on year and offers limitless learning and networking opportunities. And, it is nearly impossible to capture even a fraction of the event, including endless knowledge shared by 250 speakers in 80 sessions, in a single article. But while all these great insights and learnings sink in, we will wait in anticipation for the event to return next year. Till then, stay tuned and subscribe for additional exciting content from the team of Krish.
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Shivi Rao is a content marketer with Krish. She has worked in various industries spanning technology, science, rural marketing, startups & unicorns, eCommerce business, and digital marketing, believing that content is the foundation to facilitate the visibility of any organization and ensuring her words do the same. In her free time, you can either find her lifting weights in the gym or feeding the strays.
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