I bet you have often seen a couple of abandoned shopping carts at supermarkets and malls. Perhaps the customer that abandoned the shopping cart did not want them or realized that s/he couldn’t pay for it. This is something that happens quite often, and on the Internet, shopping cart abandonment, as this phenomenon is called, is a common occurrence.
Many e-tailers have to constantly bear with this malady, as users never reach the check out page and abandon their purchases and simply move on. There are many reasons for abandoning a shopping cart, and one of the main reasons for not purchasing anything is because those customers never intended to purchase anything, in the beginning, at all.
Hence companies that rely on online sales start panicking once this phenomenon starts taking place in significantly large numbers. Today, many eCommerce sites suffer from shopping cart abandonment. The figures for some eCommerce websites are somewhere close to 60%.
There are many reasons why shopping carts are abandoned – they are the sad reality of today’s eCommerce world:
If you are a keen observer and discern that your conversion rate is going down, then it might be a sign that your shopping cart has a problem. In this case, you can take some positive measures to ensure that your shopping cart gets back in order once again:
Although shopping cart abandonment is quite prevalent, there are ways and means to work around it and reduce abandonment and the resultant impact itself. Knowing why people abandon your shopping cart and remedying the situation can go a long way in reducing this unwanted phenomenon. Contact us for our Digital Marketing Services to improve the website’s overall performance.
Shivi Rao is a content marketer with Krish. She has worked in various industries spanning technology, science, rural marketing, startups & unicorns, eCommerce business, and digital marketing, believing that content is the foundation to facilitate the visibility of any organization and ensuring her words do the same. In her free time, you can either find her lifting weights in the gym or feeding the strays.
21 December, 2022 After WooCommerce, Shopify is the 2nd most loved and used eCommerce platform worldwide. Shopify is an entirely feature-rich eCommerce platform. It offers many drag-and-drop options, and its apps work tremendously for store owners. In addition, Shopify is easy to use as it doesn't require depth coding.
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