Introduction
Fragrances are the unseen, unforgettable, ultimate accessory, according to Coco Chanel. And we couldn’t agree more.
Source: Pinterest
The popularity of different perfumes has fueled the growth of the fragrance industry, which has, in turn, intensified the competition too. Fact.MR has projected the perfumes and fragrances market to grow at 5.6% CAGR during 2022 and 2032 compared to a CAGR of 2.9% from 2017 to 2021.
Here’s another report showing the growth of the perfume market by 2030.
Source: Zion Market Research
In this blog, we will discuss how you can create mobile-friendly fragrance stores online that will allow you to make the most of this growing business… To take the insights further, let’s start by talking about the importance of designing a mobile-friendly fragrance store.
Importance of Creating Mobile-friendly Fragrance Store Design
People no longer rely on malls to buy anything. They prefer shopping online, and perfumes are no exception. In today’s digital era, mobile devices have become an indispensable part of our lives and the easiest mode of shopping. Just pull out your phone from the pocket and place an order — As simple as that. With this convenience of shopping comes the challenge of bringing in maximum customers and retaining them. That’s why you must focus on creating mobile-friendly fragrance stores.
In the next section, I will share the key features and functionalities you must incorporate in your mobile fragrance store.
11 Features and Functionalities to Create Mobile-Friendly Fragrance Stores
1. Intuitive Navigation
If you are into the fragrance industry, it is quite likely that you deal with cosmetic products, too. Make sure you organize the product categories and subcategories properly so that users can easily navigate through the store, even on the smaller screens. Have a clearly visible search bar so that users can easily find specific fragrance products or brands. Employ breadcrumbs to understand the user’s current location within the website and navigate back easily.
Boddess has a visually attractive and mobile friendly website design and app interface that makes it a breeze for customers to look for products and buy them.
2. Relevant Visuals
Make sure your product images are optimized for mobile devices and load quickly. Add high-resolution images taken from different angles so that customers get a comprehensive view of the product. Also, let them zoom in on product images to get an idea about the chemicals used in manufacturing the product.
Here’s an image that shows impactful usage of relevant visuals.
Source: Google Playstore
3. Informative Product Descriptions
Your customers who are shopping for fragrances over mobile devices would appreciate clear and concise product descriptions highlighting key features and benefits. Include scent notes to help customers get a complete idea of the fragrance profile. Along with product descriptions, add customer reviews and ratings as social proof. It will build trust and credibility while increasing the likelihood of conversions.
Boddess has created impressive product pages that inform the user about everything related to the item, including its expiry date. The description is written in such a way that it captures the entire feel of the product and helps the customers make an informed decision.
4. AI-Powered Suggestions
Offer fragrance finders so customers can explore new fragrances according to their preferences.
Here’s the mobile-friendly website design of The Perfume Shop which recommends perfumes according to the user’s liking.
Source: The Perfume Shop
You can integrate AI tools into the website as well as mobile apps to send out product recommendations in line with previous purchases, browsing behavior, and taste.
5. QR Code Integration
Some customers still prefer to visit your physical store to complete the purchase. This becomes all the more likely when customers are willing to buy fragrances. You can make shopping smoother for them by allowing them to scan QR codes in-store and retrieve the product information. Then, they can directly make purchases from their mobile devices. Interesting, right?
6. Push Notifications
An effective way to beat the competition against other players in the fragrance industry is by using the power of in-app notifications. Your customers are glued to their mobile devices all the time. Sending out targeted push notifications to introduce new products and share exclusive offers or discounts works wonders for getting mobile conversions.
For example:
New Fall Scents Are Here!
Discover our latest collection of cozy and comforting fall fragrances. Shop and enjoy 20% off with code AUTUMN24.
Buy now>>
You can also use this tactic to bring back cart abandoners or dormant customers.
For example:
Don’t miss out on your favorite scent!
Your cart is waiting for you! We noticed you were about to purchase Thousand Wishes by Bath & Body Works. Don’t miss this chance to enjoy its luxurious fragrance.
Complete your order and experience the refreshing scent>>
7. Augmented Reality Experiences
Perfume brands can use AR and offer customers remarkable interactions that’s impossible in a traditional setup. Include this feature on your mobile website as well as mobile apps to cater to maximum customers. Of course, customers cannot smell perfumes while shopping online and AR effectively overcomes this challenge. Through virtual sampling, customers are able to virtually “try on” fragrances, thereby eliminating the need for physical testing and its limitations. AR-driven apps recommend perfumes according to individual preferences.
Virtual boutiques have taken shopping to the next level, as customers can access a three-dimensional product range without leaving their homes. Just scan the designated marker on the perfume bottle, and it will give the users the exact feel of applying the fragrance to their body, along with the aroma.
Brands like Sephora and L’Oreal have already embraced AR for fragrance shopping. And if you are yet to explore this feature for your fragrance store, do it right away.
8. Secure Checkout Process
Your mobile website and mobile app should offer a smooth and secure checkout experience. Offer multiple payment alternatives, including the “Buy Now, Pay Later” option. Moreover, let the users complete the purchase without creating an account for quick checkout.
9. Employing Content Delivery Network (CDN)
Use a CDN to distribute your website’s content across multiple servers without hampering its performance. Make sure your website and app load quickly across all devices, including tablets. An effective way to do so is by image optimization and using a minimal styling framework/code. Remove all duplicate code from JS and CSS.
10. Mobile-Friendly Design
Build a responsive design for your website so that your website adapts and flows seamlessly to different screen sizes and orientations.
Source: Kinsta
It should be easy to navigate and interact with using touchscreens. Make sure that the links, important buttons, and call-to-action tabs are easily tappable with the thumb. Your mobile app and website should be clean and clutter-free so that the customers can focus on the essential elements.
11. Technical Aspects
Use powerful platforms like Adobe Commerce to develop a complete store that imparts a pleasant experience, irrespective of the channel and device used to access it. You can integrate the Vinculum system as an order management system and the Reciproci System for centralized customer loyalty management. Include a beauty quiz section so that customers can engage better with the brand. Strategize your fragrance store website and app development so that it keeps customers hooked to your brand and stops them from bouncing to your competitors.
If you are overwhelmed with all these technicalities, consider hiring managed support services. I would love to discuss this further and offer a strategic consultation for your business growth.
Wrapping Up
Power up your fragrance store with these features and functionalities for mobile devices that boost seamless digital experiences. For any fragrance business owner looking forward to incorporating customized integrations in their website and elevating their bottom line, just get in touch with us, and we will be glad to help.
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Devansh Shah is a seasoned expert in digital commerce and transformation with extensive experience in driving innovative solutions for businesses. With a strong background in technology and a passion for enhancing customer experiences, Devansh excels in crafting strategies that bridge the gap between digital and physical retail. His insights and leadership have been pivotal in numerous successful digital transformation projects.
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