Magento is one of the most popular platforms for developing an ecommerce store. It is an open source and flexible platform that has boosted the online sales for thousands of online merchants.
According to a Magento Report, More than $155 million in gross merchandise volume is transacted on the platform annually.
Firstly, when Magento was established, it offered a free and a paid version of its platform. When the next generation Magento 2.0 was released, these versions were re-branded as Magento 2 Open Source and Magento 2 Commerce.
Magento Open Source
Magento Open Source, the free version of Magento that was previously known as Magento Community Edition was rebranded in 2017. Especially for the SMB merchants, this version has been a great choice. As it is a highly extensible and feature-rich platform, Magento Open Source is not only associated with SMBs, but also has a wide range of enterprise clients.
Brands like BrandAlley used Magento Open Source in the beginning and then developed customized solutions. With the appropriate infrastructure and development team, Magento Open Source can help compete with various other platforms.
Magento has always been evolving it’s features considerably & developing it’s commerce proposition in the industry. Let us have a look at the brands that are on Magento Open Source:
- Brand Alley
- Bucherer
- Christian Louboutin
Magento Commerce
The previously known Magento Enterprise Edition (EE), is now Magento Commerce. This edition is specifically aimed at enterprises that require premium support levels and smoother functionality. The license fee of Magento Commerce starts at $24000 annually. Generally, it is offered either as an on-premise solution or PaaS hosted solution as Magento Commerce Cloud. Speaking of codebase, both the platforms have almost the same, but at some level, the upgrades are applied on the Cloud platform.
The cloud version of the platform offers certain tiers such as Cloud Starter and Cloud Essentials. Along with this, a series of packages is available that feature Adobe products such as Adobe Target, Adobe Campaign, Adobe Experience Manager, Adobe Analytics etc. Especially for large enterprise retailers, a premium option is available that encompasses all the relevant Adobe products and additional layers of service.
Over the last two years, Magento Commerce has evolved remarkably along with a number of native features to add value to the store.
Certain brands that are Magento Commerce Customers
- Helly Hanson(Magento Commerce Cloud)
- Paul Smith(Magento Commerce On-premise)
- Bulk Powders(Magento Commerce Cloud)
Core codebase for both the platforms is the same, some significant features are available in Magento 2 Commerce features. Let us have a look at it:
1. Message Queue Framework:
It is a system that allows a module to publish messages to queues. The framework also defines the consumers that will message asynchronously. With the use of RabbitMQ as the messaging broker, it becomes a scalable platform for sending and receiving messages. Additionally, it also includes mechanism for storing undelivered messages.
2. Elasticsearch:
It is a distributed, RESTful search and analytics engine. It performs searches in the catalog, to deliver quick and advanced results. Elasticsearch is an accurate, scalable and reliable framework. With this, indexing does not impact customers until re-indexing is done.
3. Split Database Solution:
The solution is designed to improve Magento 2 scalability. This solution lets you use three separate databases for distinct functional areas of Magento 2 application. Processes like checkout, orders, and product data can utilize separate master databases. Using separate databases offers flexibility in the way the database tier gets scaled.
4. Comprehensive B2B Functionality:
A wide range of important features is included with Magento Commerce for B2B/wholesale. They are:
- Price quoting and negotiation
- Customer-specific pricing and catalogs
- Credit limits
- Quick checkout options
- User roles, purchasing limits, and permissions
- Customer-specific payment options
- Customer-specific purchasing limits and thresholds
- Support for quick purchase lists
Just a few features that come along with the Magento B2B suite and retailers are also allowed to extend the functionality.
5. Advanced Marketing Features:
Magento Commerce comes with advanced features like customer segmentation, abandoned cart emails, gift registry, private sales, reward points, store credits. All these help perfect with enhanced customer engagement and better user experience.
Conclusion
Magento has been offering quite innovative solutions over the past few years. Both, Magento Open Source as well as Magento Commerce offers tremendous ecommerce solutions depending on the requirements. Before choosing one between them, it is advised to pay attention to the business volume, costs, and needs of your business.
To get the right guidance, who other than a Magento Partner agency is eligible. Krish TechnoLabs is a Magento Enterprise Solution Partner, excelling at developing ecommerce stores with top-notch features.
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Magento 2.4.7 Release Highlights
16 April, 2024 There’s some great news for Magento Open Source and Adobe Commerce users. Magento is here with Magento Open Source version 2.4.7. It is a significant update that comes with a compelling mix of security improvements, performance optimizations, and exciting new features. Upgrading to this version is highly recommended to ensure the security, performance, and functionality of your Magento store.
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