Multichannel Personalization – The In-Thing Presently.
Various eCommerce internet marketing services are now vying for the buyer’s purse by offering them various personalized ways of buying things. As consumers thirst for more personalized experiences, let us examine how multichannel personalization for online shoppers is improving the eCommerce game for buyers around the globe.
1. Mobile has come of age
Mobile has come of age and many users are now utilizing their mobile phones as a convenient, quick, and better way to access the Internet. Its not surprising to note that customers are also using their mobile phones to access various internet sites across the globe. Newer and safer technologies are being invented to make payments online. Now the in thing is one click payments and super personalized mobile websites, which customers are expecting with increased frequency. However, on the flipside, the mobile bounce rates are much higher (50%) and even the add-to-cart rates are lower compared to desktops (30%).
2. Social Media- The new channel for buying
Additionally, social media has become a channel for not just listening or talking about products, but also about buying products. According to a reputed research group Nielsen, nearly 84 percent of consumers are directly influenced by their social network’s endorsement of a product. Social media has therefore become an integral component of driving eCommerce. This trend has been recently witnessed on Facebook and Twitter, where the ‘buy’ buttons are already in place that allows in-feed sales. Brands are now redirecting customers from social directly to their eCommerce checkout pages – in an effort to make it mega in the eCommerce world.
3. Improved in-store technology to woo customers
In-store technology with recent innovations such as iBeacons and wearables is now gradually influencing marketing strategies in the digital world. With omni-channel being adopted across the digital world, personalization is taking a holistic approach. For example, if a customer purchases jogging shoes from online store, the idea, which is now taking fruition across several channels including the web, is to encourage him or her to purchase running accessories, during the next web store visit.
4. Customized loyalty programs
Customized loyalty programs can now be created in such a way that they drive a high degree of personalization for customers. If a customer uses a range of gadgets such as a laptop and a mobile to access the brick and mortar store’s website, next time he or she visits the store, they could receive a notification that the product they were browsing online earlier is now available for a discount.
Since a traditional brick and mortar store has skilled sales personnel, it is easy to create a personalized shopping experience. However, the personalization that you can replicate on an eCommerce platform can take your eCommerce store way ahead. With multichannel personalization, you certainly can turn the game in your favor!
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Minal Joshi is a content marketer at Krish with a flair for eCommerce and Digital Commerce aspects. She is a MarTech fanatic with a knack of writing with which, she helps brands to curate, create, & commence digital brand positioning. Sharing insights via articles, case studies, eBooks, Infographics, and other forms of content creation is what she lives for. Being an ardent traveler, when not writing, you'll find her sipping coffee into the mountains or petting a stray.
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