Senior Directors and owners of eCommerce businesses will understand that strategy, design and delivery of user experience is crucial to impress the client-base of your online business. Especially when the competition is tough and eCommerce owners need more than just sales from their website, the website needs to be thoroughly scrutinized and given a thorough overhaul before it ends up being flagged down for negative components and elements that could bring business to a naught. Hence, some of the factors of your website that need a thorough focus and review are as below.
Provide better Site navigation as well as structure
Ensure that the message you give out the home page is clear and that customers can easily understand your company’s mission and motive. Make sure that the homepage looks trustworthy, and is capable of inviting consumers to make that crucial purchase.
Also, review category, subcategory, and product page architecture to ensure that all users can easily follow eCommerce website’s navigation structure. Also, take a close look at the website’s landing pages, since most customers reach your website via a search engine. So, look out for poor navigation, confusing structure, untidy terminology and such to ensure that shoppers do not get frustrated and go away, directly to a competitor’s website.
Place common features near each other
It’s always advisable to include common features such as my account, sign in, and my cart next to each other. This is because today’s online shoppers are conditioned to look for certain common features in certain areas of every website they happen to visit. Another example is the search box, which is near the top corner of the page and the corporate information, which is included typically in the footer. It’s best not to reinvent the wheel and place these items where they typically belong.
Provide as much information upfront as possible
Ensure that you provide as much information about the product upfront as possible. The users should be able to see information such as price, product title, and a clear image of the product without clicking or taking further action. In case you have implemented a ‘quick view’, ensure that users can see colors, size, as well as selection options so that they can move through the checkout process quickly.
Product Comparison
As a store owner, you need to realize that users utilize different methods to comparison shop. Hence, it is essential for you to enable a comparison shopping functionality on your site. This enables you to keep shoppers to stay longer on your website, assuming that you list the products details in a clear as well as understandable fashion. Anything which deviates from this will render the tool useless.
This is just the basics of what a UX review will entail. There are various other methods such as heuristic evaluation that requires careful preparation as well as an in-depth analysis of the system’s usability. Let’s hope that you get the UX factor right and move ahead towards greater success in your online business.
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Shivi Rao is a content marketer with Krish. She has worked in various industries spanning technology, science, rural marketing, startups & unicorns, eCommerce business, and digital marketing, believing that content is the foundation to facilitate the visibility of any organization and ensuring her words do the same. In her free time, you can either find her lifting weights in the gym or feeding the strays.
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