Overview
eCommerce is a wonderful tool that provides shoppers the wonderful convenience of purchasing their preferred products and services from the comfort of their homes. Despite the huge wave of support that eCommerce has received from armchair customers worldwide, people still prefer to step outside their homes and shop at brick-and-mortar stores.
The sole reason behind this phenomenon is that people like to window-shop, a fact that many eCommerce store owners tend to ignore. People like to look around at decals as well as enjoy the aesthetics of a brick-and-mortar store. Hence, in order to replicate the experience that one enjoys in a brick-and-mortar store, many eCommerce store owners are trying to recreate the experience online through the use of photo navigation.
Many eCommerce store owners have tried to replicate the feel of window shopping through photo navigation tools such as Pinterest. No wonder, Pinterest has gained a huge following, and in turn, it has inspired the design layouts of numerous eCommerce shops. The ability of eCommerce owners to showcase images that users can pin to and in turn showcase on their own walls. The sleek layout of Pinterest has intrigued many eCommerce store owners already and has motivated many of them to take a cue and apply this strategy to their own eCommerce stores.
Photo Navigation entails building a grid that consists of photographs of your products instead of displaying them as a list. This trend effectively replicates the concept of window shopping for consumers. Therefore, instead of shopping by sorting through a long list of items, which can quickly bore the customer, the products stand out in a grid and hence persuade visitors to make a purchase or further inquire about your product.
The grid method of displaying products has become extremely popular in recent times. Therefore while making the jump to a grid-style product display, you need to ensure that your grid style is unique and not simply cut and paste. This unique design will ensure product customization and also a friendly user interface.
This grid style has become wildly popular in recent times as it affects social media marketing success, so eCommerce stores must be careful when making the jump to image grid-based design. Since many companies are jumping on the bandwagon, the style may not come off as unique. Instead of using the same cut-and-paste grid design, develop your own unique design that allows both customization and a friendly user interface.
Before you jump in and decide for yourself that you need photo navigation for your eCommerce store, you need to understand that photo navigation could be suitable or not suitable for your store. Hence, you first need to verify if your web store requires photo navigation or not. If you have good experience in eCommerce and can decipher this need with the help of your own expertise, then go ahead. Alternatively, you may even contact an eCommerce consulting agency to figure out if it would be possible for your store to better engage with your target audience via a product grid display. In this manner, a visually appealing eCommerce store will increase conversions as well as sales, while making it possible for your customers to enjoy their shopping experience while on the site.
As an alternative for an eCommerce store that cannot utilize the photo navigation tool, Pinterest can be used instead as a marketing tool. You can utilize Pinterest to showcase your products as well as communicate with customers and measure the effectiveness of your website with the help of the new Pinterest analytics tool.
You can utilize social media networks such as Pinterest, which lets you reach your target audience better and create a higher level of engagement with them. To summarize, if you have not checked out Pinterest before, do so after reading this article and discover for yourself if a photo navigation grid is good for your online business.
Minal Joshi is a content marketer at Krish with a flair for eCommerce and Digital Commerce aspects. She is a MarTech fanatic with a knack of writing with which, she helps brands to curate, create, & commence digital brand positioning. Sharing insights via articles, case studies, eBooks, Infographics, and other forms of content creation is what she lives for. Being an ardent traveler, when not writing, you'll find her sipping coffee into the mountains or petting a stray.
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