Choosing the Right Adobe Experience Manager Partner

How to Choose The Right AEM Partner Agency?

Establishing any business has become a task because of the intense competition in the marketplace. Imagine the need to get noticed and compelling customers to make a purchase amidst every brand doing the same. That’s why it becomes imperative to choose the right tools that can elevate your business experience. Adobe Experience Manager is one such powerful tool that can uplift your business and yield maximum conversions.

What is Adobe Experience Manager?

The big question is, what is AEM? Adobe Experience Manager is a comprehensive “digital experience” platform that works as a content management system (CMS) and digital management system (DAM). It helps in building websites, mobile apps, and other forums. With Adobe AEM platform, you can offer a unified experience across different channels throughout the consumer’s touchpoints. It comes as no surprise that over 10,046 companies have started using AEM as a campaign-management tool, in 2024. This number is likely to go up in the near future.

Here’s an image that validates the power of AEM in establishing successful businesses.

business Impact Cont

Source: Adobe

Through this short yet comprehensive guide, we aim to discuss : how AEM works, the need to hire an AEM partner, the factors to be considered while selecting Adobe Experience Manager services, and advantages of using an experienced Adobe Experience Manager agency.

To start with, let’s understand how AEM works.

How Does AEM Work?

Content lies at the cynosure of AEM. AEM sites, along with Edge Delivery Services, let the content teams author at any time, and the development and design teams work on their respective elements at the same time. This is the separation of concerns principle that eliminates dependencies by separating all these elements. It helps in maintaining flexibility and agility in the development process so that they can develop, optimize, and publish web pages quickly.

separation of concerns model

Source: Adobe

AEM comes with drag-and-drop editors and prebuilt content templates. It also has an intuitive workflow management and multi-channel preview options.

As AEM facilitates content creation across different channels like web, mobile apps, and social media platforms, it imparts consistent brand experiences with omnichannel delivery. It also offers responsive design capabilities and device identification.

AEM allows you to send automated campaigns triggered according to the customer’s activity. For example: If a customer leaves the cart without completing the purchase, they will receive a cart recovery notification reminding them of the abandoned cart. Similarly, inactive customers will receive a winback email, text message, or push notification to re-engage them and compel them to make a purchase.

What are The Three Pillars of High-Performing AEM Platforms?

1. Discovery and Design:

Firstly, you have to review all solution-related digital goals and priorities through interviews and brainstorming sessions with key users and stakeholders. Subsequently, plan the technical architecture according to your unique business requirements. Then comes the step of defining the technical requirements involved in the implementation.

Create a comprehensive system architecture and design that is in line with the requirements assimilated in the review phase. Review and validate the solution architecture, design and development process, and launch readiness to optimize the deployment with timely advice and expert recommendations.

Finally, the requirements are revalidated, and the blueprint for the implementation phase is created.

2. Implementation and Go-Live Readiness

The Implementation phase involves the following steps:

Build a reusable platform with templates, components, and services to be used by more than one brand or business unit to develop independent websites or microsites.
Rely on agile methodology to increase project control and minimize risks while boosting flexibility to change at any stage. This will ensure on-time project completion and quick ROI.
Invest in skills needed to use the features of the Experience Manager platform with Adobe’s role-based and solution capability-based training programs.
Keep monitoring your Experience Manager application for its successful launch, effectiveness, and uninterrupted availability.

3. Platform Value Realization

Consider the change management and ongoing evaluation and diagnostic review of the Experience Manager platform. It is advisable to have an expert assess the effectiveness of your applications so that it supports your dynamic business goals and future system upgrades.

Why do you need an AEM Expert?

All these points discussed above can be difficult to understand for an average user. Therefore, it is a good idea to hire an AEM partner who can help you with end-to-end tasks and make things easier for you. Again, it’s a task to select the right AEM agency or consultant. There are too many options available around.

So, to simplify the matter, we shall share the factors to be considered while choosing an AEM development partner.

What are the Top Factors for Choosing the Right Adobe Experience Manager (AEM) Partner Agency?

Now you’ve got all the reasons why you chose AEM vs. other CMS. Here are the top five factors to be considered while selecting an Adobe Experience Manager (AEM) partner agency:

1. Experience and Expertise

The Adobe Experience Manager partner you choose should have relevant experience and expertise of working with brands like yours. Go through their clientele and how they worked out the previous projects. Also, ask them for their case studies to have a clear idea of their professional journey. Does the company have Adobe-certified professionals? Adobe certifications are a great validation suggesting the competency of the agency.

2. Technical Knowhow

The right Adobe Experience Manager partner understands the front-end and back-end development frameworks combined with AEM architecture. They should understand all the latest AEM features and practices like the back of their hand. Moreover, they should also stay abreast with the latest AEM features and trends. The AEM partner must be able to accommodate all the security concerns and performance issues. If you are a small-sized business looking forward to scaling up, make sure that the AEM agency has the technical proficiency to enable scalability.

3. Ability to Assimilate and Comprehend Your Expectations

As an experienced AEM partner, they should be able to proactively understand your business needs and expectations. They should determine your target audience and research the business objectives too. Communication is the key here. The AEM partner should ask the right questions and figure out the strategy in line with the results you wish to achieve.

4. Company’s Work Ethics

It is quite likely that the AEM agency you choose would be working for you from a remote location. Therefore, it is a good idea to determine the company’s work environment and ethics. Are there any language or time zone barriers? Have a transparent conversation with them and rule out such possibilities or think of a workaround. Make sure that they are aligned with your business vision and preferences.

5. Support and Assistance

AEM implementation isn’t a one-off task. It requires constant monitoring and optimization. Your AEM partner should offer ongoing support services after the initial implementation is completed. Go through the AEM agency’s response time, SLAs, how they address the client’s concerns, and any other documentation.

What are the Advantages of Hiring an Adobe Experience Manager (AEM) Partner Agency?

It can be a huge challenge for companies to manage their digital experiences on a large scale. So, you require a tool to simplify these processes. And AEM can be the perfect solution for all these needs as it comes with features like AEM Sites, Assets, Edge Delivery Services, and AEM as a Cloud service.

Here’s how an Adobe Experience Manager Partner can help:

With extensive experience, an Adobe AEM developer reinvents your horizons and gives you a fresh perspective on how to enhance your business bottom line.
AEM website development is all about adaptability. An experienced AEM partner would be able to offer tailored strategies and solutions to meet your industry requirements.
An Adobe Experience Manager agency has worked in diverse industries. So, they can help you unlock business potential by identifying new opportunities.
AEM partners keep upskilling themselves. So, they have a deep understanding of the recent advancements and how to stay ahead of the competition.
They can also help you integrate third-party tools to achieve advanced functionality.

Wrapping Up

Having an expert AEM partner agency would translate to a more profitable business in the long run. Therefore, it is of paramount importance to select the right AEM agency that can take your business to the next level.

If you are feeling overwhelmed with all these details, we would love to help. Just get in touch with us and share your business requirements. We have certified Adobe professionals who will surely assist you with all you need.

Adobe Experience ManagerAEMchoosing the right AEM Partner

Disha works as a Sr. Content Writer at Krish TechnoLabs. She is a dentist, who has found her calling in words & technical subjects. She loves to pen down travelogues and romantic short stories in her free time.

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