Overview
In the present scenario, the online shopping industry has grown unprecedentedly to the extent that it is difficult to deny its explosive growth. It has now become very essential for online shopping companies to offer a viable web presence to their online customers. This is vital for the website’s users to experience a relevant and unique visual treat as well as functional usability. Thus, allow us to discuss some of the 5 fundamental factors for success in eCommerce website.
1. Provide a proper user experience
Today’s customers are savvy in locating the websites that can satisfy their needs. However, the one major thing that puts them off is bad UI that leads to a bad user experience. Even the navigation structure should be simple enough for users to understand the website and proceed to the product as well as the checkout pages. Its a good idea to invest in information architecture and ensure the accuracy of your navigation. Besides, it is a good idea to provide a great looking call to action that can guide them to the all important pages. A recent practice is to include rich text on your website that will help search engines locate your website, thereby boosting your SERP rankings. Read more on how to improve the UI/UX of your eCommerce store.
2. Include an effective search tool
Another factor related to the success of an e-commerce website is the effectiveness of the search tool that is provided. A strong and effective search tool adds to the success factor of your website. Shoppers who know what they need from your website straight away look for the search tool on your website and if they cannot find what they have, they will immediately abandon your website and leave for one of your competitors. Yet there are customers who don’t know exactly what they want. For such customers, you can include intelligent cross and up-sells, and exposing customers to a wide range of products that the website features.
3. Good Content and Copy are the secret to success
While selling online, its a good idea to depict your products and services via powerful images that are accompanied with equally powerful content that helps the product sell. At the same time, eCommerce online marketing needs to use a lot of user generated content to make it help sell your product. Also ensure that your content is unique, so that you don’t get penalized by the search engines such as Google.
4. Keep it simple
With millions of websites now online, you need to keep your website simple enough for customers to understand its purpose quickly. This is because the time with your customers is limited to only a few minutes. Also, keep your call to actions (CTAs) fairly obvious, and its wise not to insist your guest customers to register right away. It’s also advisable to include a special educational section as part of your website which customers can freely browse, so that they can stay informed.
5. Ensure repeat sales
Once a customer has successfully purchased products or services from your website, you will need to be sure that they return once again to your store should they need to shop again. Ensure that the brand stays on top of your customer’s mind by providing them further incentives. You can use a variety of tools for this purpose. If there’s a cart abandonment, follow it up! Also, social media marketing has become the norm presently, so don’t leave any stone unturned to ensure that your customers get a chance to share their shopping story on social media sites such as Facebook and Twitter.
In today’s world of eCommerce, there are new innovations regularly and the ways that customers are enticed to purchase from eCommerce stores also change with equal regularity. Therefore, it is vital that these points are followed so that customers can get the maximum from your eCommerce store and that you get to move in the right direction!
You May Also Like: 7 Best Practices of eCommerce Product Page Design
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As Director - Marketing, Zenul leads the marketing and branding at Krish. He brings with him an in-depth understanding of the evolving digital ecosystem and has a proven expertise and experience in strategic planning, market and competition analysis, creating and implementing client-centered, lead-gen and brand marketing campaigns. He has a heart for technology innovation and has been a keynote speaker on various platforms.
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