Introduction
Consistent, connected, and frictionless customer experiences are indispensable for brands – and a common consumer seeks seamless interactions and engagement with brands at various touchpoints throughout the buyer journey. Adobe Experience Manager (AEM) brings a range of exclusive features for businesses to innovate, optimize, and enhance their customer experience (CX) by easily transforming the experience at scale and meeting customer expectations across channels and touchpoints. Let’s have a look at Adobe Experience Manager Features that empower brands to innovate and experiment for a lasting customer experience.
What are Adobe Experience Manager Features?
1. Project Dashboard
Source: Business Wire
‘Project Dashboard’ has been designed with the hopes of reducing the efforts to manage and keep a 360-degree view of multiple projects simultaneously. AEM comes with a sleek, intuitive, and centralized dashboard to display consolidated data and project updates. Based on the content types and touchpoints in the customer buying journeys, it enables you to centrally manage each project with updates and resource allocations. It represents the project (resource group) as a tile for a convenient understanding of project information. The effectiveness of Project Dashboard reflects when you need to quickly access team members’ assets and respective connections, collaborate, and streamline project management.
2. Cloud Service & Secured Environment
Source: Adobe Experience League Communities
To meet the growing demand for technology requirements and platform size, eCommerce businesses need a system that’s flexible enough to scale for upgrades and also meet the basic safety requirements features of the on-cloud platform. Adobe AEM brings an enterprise-grade cloud-native CMS that has the capability to enhance and scale when needed without getting worried about expensive upgrades and infrastructure enhancement. You don’t need to worry and engage resources for timely upgrades; thanks to the cloud-native CMS, you will always get seamlessly integrated updates for your client’s expectations and craft experiences that create lasting experiences for your clients. Cloud security is inevitable with AEM, thanks to access management, multifactor authentication, and various encryptions to keep your assets secure across channels and users.
3. Out-of-the-Box Technology
Source: Adobe
Adobe Experience Manager 6.0 features are a delight for developers and editors who are keen to craft lasting experiences. AEM’s Out-of-the-box technology is one of the features that make it a preferred CMS for businesses of all sizes. AEM is a plug-and-play platform that requires ‘zero code’ with the ‘what you see is what you get (WYSIWYG)’ editor, making it easy to use without specific technical expertise. It simply comes with basic building blocks and components that you can use directly to build new features in no time. The editable templates and core components, including headers, footers, breadcrumbs, forms, page navigation, search teasers, search, etc, are there to reduce the time and cost for development to easily build pages.
4. Visual Media Conversion
In today’s experience-driven world, omnichannel experience is the game-changing factor for the digital presence of businesses. Customers switch to different platforms and channels and seek consistent experience; this makes the job of developers and marketers difficult. With the availability of different devices, screen sizes, applications, platforms, and OS systems, resizing images and videos is a time-consuming and investment-intensive process for each channel and device.
Visual Media Conversion is one of the interesting Adobe Experience Manager features that is revolutionizing the way marketers and developers used to work. It enables you to bulk resize or convert digital media assets and files into relevant screen sizes, formats, and channels. AEM’s ‘Visual Media Conversion’ feature gives the right infrastructure and ecosystem in place for optimal content delivery across channels without spending resources and expenses on manual conversion.
5. Omnichannel Content Delivery
Source: Adobe
Omnichannel experience is the key to success in this highly competitive customer-based ecosystem, where customers are spread over a range of different channels in their buying journey. It enables businesses to deliver individual, specific content to the respective channels for a cohesive user experience across various touchpoints on different platforms. In this digitally connected world, reaching your target audience across various channels is essential for brands.
It looks impressive and result-oriented, yet it is not possible with outdated legacy CMSes to keep the consistent content experience delivery at the moment on every channel. Adobe Experience Manager CMS is paramount to addressing the challenge of omnichannel content delivery, including websites, mobile apps, social media, and more.
Responsive design features top the Adobe Experience Manager Features list and automatically adapt and adjust to screen size, device type, and platform to deliver a seamless experience. Its flexible design features scale information on various devices and screen sizes, so when a customer switches to another device or changes the screen size, the experience remains the same and keeps the customer engaged.
Adobe Experience Manager empowers users with precise analytics tools and more productive work management so you can work and manage multiple projects simultaneously.
6. AEM Cloud and Magento Integration
Adobe Experience Manager 6.0 features now have the most awaited feature, with the integration of AEM cloud and Magento integration, using Adobe I/O Runtime. It enables users to easily create custom microservices that can be easily used by any Adobe 3rd Party solution, essentially opening the doors to integration across multiple solutions.
Additionally, the latest Adobe Experience Manager 6.5 comes with Magento pre-built API connectors to ease the integration and scope of building pages with ease.
Final Words
Through the Adobe Experience Manager CMS solution, brands can innovate, create, and enhance experiences that extend reach and engagement and enable businesses to easily harness the power of this advanced technology to expand their digital presence and economic growth. An Adobe Experience Manager Partner like Krish is there to help you navigate in this rapid growth lane of the ever-evolving digital landscape.
Table of Content
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Devanshi is the dynamic thought leader at Krish Technolabs, leading Digital Experience agency expanding in Australia, Northern Europe, and Central Europe. With expertise in Adobe, Salesforce, commercetools, and Shopify. She drives strategic Expansion and Innovation in Digital Transformation. Passionate about AI and Market Trends, Devanshi brings a wealth of knowledge from various industries, including fashion, manufacturing, retail, finance, wholesale, B2B, D2C, and B2C. An extrovert who loves Traveling and building meaningful relationships, she combines professional acumen with a vibrant personality to foster strong business relationships.
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Choosing the Right Adobe Experience Manager (AEM) Partner (Featuring 5 Top Tips)
22 July, 2024 Establishing any business has become a task because of the intense competition in the marketplace. Imagine the need to get noticed and compelling customers to make a purchase amidst every brand doing the same. That’s why it becomes imperative to choose the right tools that can elevate your business experience. Adobe Experience Manager is one such powerful tool that can uplift your business and yield maximum conversions.
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