7 Reasons Why Businesses Trust Shopify Plus

Overview

Shopify needs no validation when it comes to being called the most trusted and used eCommerce platform in the world! With powering more than a million businesses, Shopify has its footprints across the globe (175+ countries, to be precise). A platform so huge has a system in place that’s easy to implement, manage, and market. Shopify is a SaaS platform that, despite not being open-source, has gained so much traction during this exponentially increasing and highly competitive online retail marketplace.

The highest version of it is Shopify Plus, which is said to be the best choice for enterprise-level businesses. To give more clarity on the question ‘why Shopify Plus?’ we have a list of benefits. This article will guide you to make the right decision. We are going to discuss 7 reasons why you should consider Shopify Plus as a business model.

Reasons Why Shopify Plus Can Be A Go-to eCommerce Platform (The Shopify Plus Features You Can Count On)

Reason #1: The simplicity of a fully-managed platform
Reason #2: Comparatively Low TCO
Reason #3: The agility that Shopify Plus brings in
Reason #4: Technology partners
Reason #5: The ease-of-use in the backend
Reason #6: Shopify Flow for automation
Reason #7: Build your mobile store

Let’s get started with the state-of-the-art Shopify Plus features.

Reason #1 – The simplicity of a fully-managed platform

One of the main drivers in Shopify Plus has come from it being the mainstream SaaS platform option for SMB. The built-in Shopify Plus features eliminate overheads on platform maintenance, upgrades, security patches, and much more. This has always been the pain point for merchants with non-technical backgrounds that Shopify tries to reduce. A major benefit that Shopify Plus features can provide is its stripped-down, managed-platform nature.

Apart from the reduced technical overheads, Shopify Plus admin functions are built for efficiency and saving time. The built-in apps like Launchpad and Shopify Flow help to reduce further the overall time spent by the teams on merchandising and admin tasks. This allows the resources to focus on marketing and other branding tasks.

Reason #2 – Comparatively Low TCO

The total cost of ownership (TCO) of Shopify Plus is one of the most commonly talked about benefits – with it generally coming in at least 200% lower than Salesforce Commerce Cloud (over 3 years), it can prove to be a really pocket-friendly solution. Shopify Plus is a feature-rich platform and thus helps merchants in keeping the building and maintenance costs lean. The simple frameworks allow businesses to save on retainer costs, upgrade costs, and other development charges.

Reason #3 – The agility that Shopify Plus brings in

Shopify Plus, in our opinion, is the most agile eCommerce platform on the marketplace – with new functionalities, front-end changes, and even super-managed back-end tasks, it is comparatively a lot more simple and efficient platform than with others. Its apt app eco-system reduces, and in most cases, eliminates custom development, which helps with saved cost and time. As long as you are cautious and keep an eye on front-end performance and scalability, the installation of a lot of apps won’t bother you.

Another thing with the app ecosystem is the integrations – as Shopify has everything standardized, and with the use of APIs, you can get a lot more done.

Reason #4 – Technology partners

If we take a look back and compare Shopify a few years ago – it was struggling with its App ecosystem and integration partners. But, the scenario has changed drastically, and now Shopify has an unparalleled app and integration eco-system. ecosystem. So this is one more reason why brands should use Shopify Plus. With more and more companies trusting Shopify Plus as their eCommerce partner, many tech brands are building Shopify-based solutions, apps, and enhancements. Instant Search Plus, Smile, Bold, Recharge, Loyalty Lion, Wallee, and Limespot are, to name a few which are working solutions that are Shopify-centric. Not to mention that giants like Klevu, Nosto, and DotDigital started off as basic integration providers, and now, they are among one of the primary third-party integrations.

These technology partners are now an integral part of the Shopify system, and when you choose Shopify Plus as your partner, all these and more are at your fingertips. The entire idea of building an online store with minimal technical-expertise is what makes Shopify the biggest player in the league.

Reason #5 – The ease-of-use in the backend

We can’t stress it enough that Shopify has the most user-friendly interface to work with, and when we talk about this, we have its sorted admin panel and merchandisers usability in mind. Anything from merchandising visuals to editing the categories to using Shopify Launchpad, it is intuitive and easy. The third-party apps are also designed to provide the same level of ease, and thus, when you integrate, they follow suit.

Reason #6 – Shopify Flow for automation

Now we assigned a separate section to just put Shopify Flow in it because this built-in feature has many benefits to offer when you upgrade to or migrate for Shopify Plus. It is daunting to keep up with all the tiny but essential tasks that accumulate when your store grows massively. Managing changes like customer status become time-consuming when you’re dealing with an influx of customers. Shopify Plus merchants get access to Shopify Flow – an automation tool that allows them to generate and manage automated workflows for scenarios mentioned above. A major advantage to it is the saved cost of hiring a developer. You can create workflows like:

Adjusting tags based on inventory and purchase behavior
Triggered action when detected with a high-risk order
When customer value increases, add customer tags to track loyalty
Managing ‘back in stock’ labels when inventory gets filled
Sending notifications based on specific order/account behaviors to the consumers – personalization

There are even templates introduced specifically for helping businesses to deal with the COVID-19 pandemic.

Reason #7 – Build your mobile store

The Mobile Store Builder on Shopify Plus allows its users to create native Android and iOS apps without technical knowledge or coding expertise. This platform is powered by a template system and not the theme system used for store customization by Shopify. This lets merchants design high-performing mobile apps using customizable themes.

Now that we are through with the Shopify Plus advantages and its state-of-the-art features, let’s look at the brands that are entirely built on this platform and running perfectly fine.

List of 20 Brands that use Shopify Plus as their eCommerce platform

Leesa – online mattress store
Allbirds – shoe store
Pure Cycles – bicycle store
Leather Head Sports – leather store
Gymshark – Fitness clothing
Fashion Nova – apparels
Colossal Shop – wearable art store
Beard Brand – men’s grooming products
Seedlip Drinks – beverages
Bombas – innerwear
Brooklinen – bed sheets
Emma Bridgewater – pottery
Steve Madden – fashion
Lebs.com – fashion clothing
Chubbies – shorts
Blenders Eyewear – glasses
100% Pure – organic beauty products
Black+Blum – kitchen accessories
Campus Protein – supplement shop
Sourthern Season – gift items (head over to the case study to know the success stats)

Closing Note

Shopify Plus removes the barriers that otherwise faced in its other plans. Customization is said to be an issue that businesses face when dealing with Shopify as their eCommerce platform. But looking at the reputed brands and the list of features that Shopify Plus offers, we can sure expect a customizable backend with all the necessary support. I hope the aforementioned reasons are enough to answer the question of ‘why upgrade to Shopify Plus?’

If you need help in the migration of your eCommerce store or want to build one using Shopify Plus, connect with our Shopify plus technocrats who can guide you through the process and after.

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Minal Joshi is a content marketer at Krish with a flair for eCommerce and Digital Commerce aspects. She is a MarTech fanatic with a knack of writing with which, she helps brands to curate, create, & commence digital brand positioning. Sharing insights via articles, case studies, eBooks, Infographics, and other forms of content creation is what she lives for. Being an ardent traveler, when not writing, you'll find her sipping coffee into the mountains or petting a stray.

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