Introduction - Saudi’s National Day, CX, and brands
Saudi’s National Day is just around the corner, so the excitement grows with each passing day. Each year, on September 23, the Kingdom of Saudi Arabia celebrates its rich heritage, traditions, and unification of the Kingdoms. It’s the perfect time of the year to bring out the best sale deals, discounts, and promotional offers; brands and retailers are ready to grab this opportunity. They can roll out incredible offers to provide an amazing customer experience (CX). However, customer demands and buying behavior evolve with time, so here we have 5 ways you can use AI (Artificial Intelligence) to improve CX and sales figures on this year’s Saudi Day.
5 Ways You Can Use AI to Improve CX & Sales for Saudi Day
1. Give 24/7 Customer Support
Saudi’s National Day offers are pouring in, and customers are ready to grab all the best offers available, but they have 100s of queries in their shopping journey, so how can brands manage them? Look no further; Artificial Intelligence (AI) customer support bots are a phenomenal way to provide round-the-clock instant customer support. Customers expect faster, more convenient, and instant resolution of their queries, which means they demand brands to be available 24/7 for assistance.
With the help of conversational AI technology, brands can easily transform their customer support capability to meet the rising demands during the national day. Conversational AI is an advanced artificial intelligence (AI) that uses natural language processing (NLP) to stimulate natural human conversations at any time.
It helps to deliver the commitment of always-on support to build a better CX brand perception among the audience. Additionally, these AI-powered bots empower customer support executives to reply promptly with pre-written responses for common queries or based on the conversation’s context. It eventually minimizes the wait time for the next customer in the line for better customer service.
2. Scale Personalization Interactions
Personalization is one of the deciding factors that influence shoppers to buy a brand among all the competitive brands. Customers are demanding and want brands to give them personalized offers, discounts, and promotional deals. Saudi National Day is the time for brands and retailers to utilize this opportunity and target their audience with personalized offers, but how to address the demands at large scale.
Artificial intelligence (AI) tools are great for this scalability issue of personalization. With the help of these AI tools, brands and retailers can get real-time customer insights and deliver personalized digital content at scale. When brands and retailers expect heavy traffic, huge viewers, and higher footfall, AI can help manage personalization and scalability simultaneously.
We have Generative AI-powered tools like Adobe Experience Manager (AEM) that empower retailers and marketers to create personalized content in real time based on keywords for promotional campaigns, social media engagement, marketing sites, emails, and more. The Generative AI-based capability enables content variations to promptly produce high-performing copy and image variations for delivering personalized digital experiences across various touchpoints and channels.
3. Create Brand Consistent
Customer Experience (CX) needs to be omnichannel, as customers are available on different channels, interaction points, and communication mediums where they demand seamless, continuous engagement in consistency. Brands tone, voice, brand identity, etc., play a vital role in earning customer loyalty and turning them into repeat shoppers.
Saudi National Day is the time when brands, retailers, and marketers interact with their target audiences across touchpoints and channels. Keeping a brand experience consistent is a real challenge, especially when engaging and addressing a larger number of audiences from a range of demographics. In case the consistency goes haywire, shoppers may immediately switch to the next competitive brand.
With generative AI, brands and marketers can keep the brand experience consistent and seamless across touchpoints during each interaction without losing their loyalty. GenAI helps create a brand persona that matches the brand identity to follow in all future interactions with a consistent tone and personality. Shoppers find it more engaging and reliable, which is reflected in their repeat purchases.
4. Automate Repetitive Tasks
Artificial Intelligence (AI) based automation of repetitive and time-consuming tasks is one of the ways to enhance customer experience (CX) and earn better sales figures. On this occasion of Saudi National Day, when brands offer exciting offers and huge discounts, it is likely to pour a large number of orders and returns. As a retailer, the focus should be on sales rather than investing time in repetitive tasks; however, executing each order successfully is also essential to running a business and customer satisfaction.
Here, AI-based automation empowers brands and retailers to manage repetitive, time-consuming, and error-prone tasks without investing much time. It can help retailers generate invoices, order dispatch, plan logistics, inventory management, arrange reverse-pickup, process refunds, track and update, and perform more tasks with minimal human intervention. It saves cost, speeds up processes, and delivers customer satisfaction that ultimately levels up the customer experience (CX).
5. Forecasting and Pipeline Management
Usually, retailers are prepared and correctly forecast the surging demand for their products; however, on such occasions as exclusive days and discount offers, it can be unpredictable for these sales representatives. Saudi National Day is one such day when going with a more accurate demand forecast, which will save you from messing up your supply pipeline. Artificial Intelligence (AI) can help brands and their sales teams to significantly mitigate the probability of inaccuracies in demand forecasts. AI helps to analyze customer data and their buying behavioral analysis to produce insights to identify the likelihood of purchase and further prepare inventory to fulfill the demand. It helps brands to avoid an ‘out of stock’ situation. When shoppers visit an online store or walk in to buy their desired product, they’re likely to get it right there with utmost satisfaction.
Conclusion
Customers buying behavior changes with time; now, the use of advanced technologies has a prominent role in their buying journey, experience, and purchase decision-making. This is the time of the year when brands can mark the highest sales figure and provide a lasting customer experience (CX). Keeping this in mind, we shared the 5 ways you can use AI (Artificial Intelligence) to improve CX and earn revenue. For more, you can connect with Krish’s business consultants and leverage their expertise and experience to curate incredible digital experiences.
Happy Shopping!
Happy Saudi’s National Day!
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Digital transformation expert and trusted advisor to global brands. With a career dedicated to navigating tech's evolution, she's led successful initiatives, driving businesses into the ecommerce future. Beyond the boardroom, she finds solace in mountain retreats, cherishing moments of inspiration with a bowl of Maggi. Whether crafting strategies or exploring new heights, Shruti's journey exemplifies innovation, resilience, and a zest for life's adventures.
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