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15%
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24%
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35%
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65%
Discount Coffee Brewing the Perfect Blend of B2B and B2C Commerce
With a history of close to three decades, Discount Coffee is one of the most renowned names as a single stop of all B2B Coffee cravers. The brand’s vision to provide value, speed, convenience, and the best customer experience to the office environment made it earn an invincible space in the market.
Soon the Office Coffee Service brand transformed into an all-new Internet Coffee Service giant with an impeccable client base. Its offerings include premium coffee supplies, organic beans, Kosher Products among others. With the increasing need for a feature-rich eCommerce store, Discount Coffee got associated with Krish for its Magento 1 to Magento 2 migration.
Coffee is a way of stealing time that should by rights belong to your older self.
Challenges
- Managing the increasing footfall without disrupting the customer experience.
- Managing subscriptions, which is part of their basic Operandi.
- Handling orders and customer database and sync them flawlessly.
- Build an intriguing UI and UX with their wide range of product range.
Solution
Considering the large and distributed audience base including B2B and B2C clients, the need was to keep the Operandi open enough to meet everyone’s expectations. The primary step was to migrate the brand’s digital assets from Magento 1 to Magento 2 Commerce Cloud. With some keynotes, the team decided to build a strategy to meet results.
The Strategy
Keeping in mind the brand’s requisites, the large client base, and target audience, the team decided to move with a customized modus operandi, which will be focused on bringing some major upgrades in the frontend and backend. The need wasn’t just to migrate the eCommerce store but to revamp it completely in context to design and business flow. The categorization module was thoroughly revised and touchups were done for the most important subscription model. Besides these, numerous other B2B components were added to eventually enhance the commerce experience.
Technology
Mobile First Design
Client Speaks
Cherri Newbury
USA"Have been working with Krish for several years now and I highly recommend them. I have been an eTailer for 20 years and worked with many different companies, So I Know, when I recommend a company I am only recommending the Best! Easy to work with, very creative, responsive, and affordable. My developer refers to my website as "Ours", which to me is so important, that he has the same level of care and dedication as I do to "Our" website. Highly Recommended!!!"
Result
The brand experienced results after migrating to Magento 2. With the newly designed store, it noticed a hike of 35% in mobile traffic and also gained a 15% growth in new customers. Thanks to a massive decrease of 65% in page load time, the visitors experienced improved UI.
Well, it wasn’t just the visitors and loyalty that the brand gained with its redefined presence, it also increased the revenue and noticed a rise of 24% in average order value. Concluding it all, the efforts of the team and the strategy defined, together helped Discount Coffee taste the essence of growth.
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