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43%
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200%
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120%
American Flags Hoists Amplified Customer Engagement
In the face of impossible odds, people who love this country can change it.
Challenges
- Store Performance was not up to the mark.
- Checkout Abandonment was high.
- The search was not performing well.
- There were design flaws and important content was not being highlighted.
Solution
Considering the wide range of products, the target audience, and the challenges outlined by the client, our team conducted an in-depth analysis to re-authenticate buyer behavior. To enhance performance and user experience, we implemented a comprehensive optimization strategy, including the integration of CloudFront for efficient content delivery.
As a part of the long-term roadmap, our team implemented the Hyvä Theme along with Hyva Checkout customization and Google Address Auto-complete at Checkout, leveraging its lightweight architecture and reduced JavaScript complexity to significantly improve page speed, enhance SEO, and deliver a seamless, high-performance shopping experience.
The Strategy
Our approach focused on a comprehensive optimization of the store, leveraging CloudFront and Varnish to enhance content delivery and caching efficiency. To further elevate performance and user engagement, we implemented the Hyvä Theme, ensuring a faster, more responsive storefront with improved Core Web Vitals.
Key enhancements included a streamlined One-Step Checkout to reduce cart abandonment, an upgraded search experience with ElasticSearch, seamless Social Integrations, and a restructured Checkout Flow. With a primary focus on delivering a superior user experience, these optimizations created a high-performing, conversion-driven eCommerce platform.
Technology
Mobile First Design
Client Speaks
Dr. Jeffrey Reynolds
President/CEOResult
Proposed Change With a refreshed look, a new Magento B2B store, and the implementation of the Hyvä Theme, the brand saw significant improvements soon after launch. The lightweight and performance-focused frontend contributed to a 43% increase in mobile traffic, driving higher engagement. Enhanced interface and user experience optimizations led to a 20% boost in revenue and an 18% increase in average order value.
Additionally, Hyvä’s efficient rendering and reduced JavaScript complexity helped cut the average load time to just 2.6 seconds, delivering a faster, more seamless shopping experience.
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