Wiring a World of Seamless Connectivity
Bizaar, a pioneering electronics and network hardware supplier, empowers businesses by addressing their unique challenges with its B2B eCommerce. With a commitment to delivering cutting-edge solutions for both its B2B and B2C partners, it facilitates their business with timely consultation and support. As a growing entity, Bizaar continually seeks innovative ways to transform the value chain of the technology hardware industry.
Recognizing the need to elevate its platform to align with evolving customer expectations and market demands, Bizaar partnered with Krish. The brand faced challenges that limited its ability to cater effectively to its B2B audience, including a lack of specialized features and a dated platform experience. Krish's proven expertise in digital commerce transformation made it the ideal partner to help Bizaar unlock its full potential.
“Technology is best when it brings people together.”
Challenges
- The existing user experience was suboptimal, impacting CSAT and customer engagement.
- Lack of essential B2B features such as quote functionality, bulk upload options, and user role management, limiting its utility for B2B customers.
- The Hyvä theme version was outdated, leading to performance issues and inefficiencies.
- High server costs were incurred relative to the number of visitors.
Solution
Team Krish embarked on a journey to reshape Bizaar's digital presence and address its unique needs. The focus was on delivering an enhanced user experience, modernizing the platform’s design, and introducing features that elevated functionality. To this end, our experts integrated the new design provided by Bizaar and implemented the Hyvä theme accordingly, reinforcing the brand's identity and making navigation seamless.
Critical B2B enhancements were implemented, including Quick Quote and Quick Buying functionalities, which significantly simplified bulk order processing and price negotiations for B2B customers. We also prioritized boosting the platform's performance by upgrading the Hyvä theme, resulting in a faster, smoother user experience. With an eye on optimization, advanced behavior tracking through Microsoft Clarity was introduced, enabling Bizaar to understand user interactions and preferences better.
The Strategy
Our experts employed a strategic approach to address Bizaar's technical challenges and deliver impactful solutions. The upgrade to the latest version of the Hyvä theme was executed with precision, improving page load times, reducing bounce rates, and enhancing overall store performance. Advanced integration with ERP systems like Microsoft Dynamics and CRM platforms like Freshsales ensured seamless synchronization of inventory, customer data, and sales processes, streamlining Bizaar's operations.
Additionally, the introduction of Microsoft Clarity offered actionable insights into user behavior, enabling Bizaar to optimize its platform further. Technical refinements also addressed underlying issues that had previously affected the store's Google ranking, ensuring a boost in visibility and discoverability. By resolving these critical elements, we not only improved Bizaar's platform but also set the stage for sustained growth.
Technology
Mobile First Design
Client Speaks
“Partnering with Krish has been a game-changer for Bizaar. Their ability to understand our challenges and deliver tailored solutions exceeded our expectations. The enhanced user experience, advanced B2B features, and improved platform performance have significantly impacted our growth trajectory. We look forward to continuing this fruitful collaboration with Krish.”
Results
The collaborative effort yielded remarkable results for Bizaar. Customer engagement on the platform saw a significant uptick, with nearly 500-600 new B2B and B2C users interacting daily and registering for services. The introduction of Quick Quote and Quick Buying features resulted in a surge of product quotes, leading to higher sales conversions. Additionally, the improved Google PageSpeed scores enhanced user satisfaction and SEO performance, while consistent month-on-month revenue growth underscored the success of the transformation. Lastly, Hyvä themes played a crucial role in helping the store perform optimally and with an average load time of 3 seconds.
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