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Overview

Captivate fashion fanatics with frictionless, integrated shopping experiences

Virtual fitting rooms, leveraging AR/VR & AI for store-like buying experiences, streamlining merchandising & marketing, and whatnot! The fashion industry has evolved at a pace that is beyond imagination. If you are a lifestyle brand looking to impart exceptional digital experiences to your customers, you’ve landed at the right place.

We at Krish excel at decoding data analytics, tailoring digital infrastructure solutions, engineering cloud-native applications, and building experience-first retail strategies for fashion and apparel businesses looking to transform their digitalization game.

Focus Areas

Krish stitches style and strategy together, crafting digital solutions that transform fashion into personalized, omnichannel experiences.
Apparel
Apparel

From fast fashion to bespoke collections, we help apparel brands deliver immersive shopping experiences. With our expertise in commerce integration and customer experience design, we enable brands to create connected, frictionless shopping journeys that elevate brand loyalty and drive conversion.

Jewelry
Jewelry

Luxury meets digital with our tailored solutions for the jewelry industry. We craft high-impact digital storefronts, manage omnichannel experiences, and integrate augmented reality (AR) to offer virtual try-ons. This brings the finesse of physical jewelry shopping into the digital space, creating trust and convenience.

Luxury Fashion
Luxury Fashion

Our bespoke digital solutions for luxury fashion brands redefine exclusivity. From high-end commerce platforms to personalized customer experiences, we enable luxury brands to cater to their discerning clientele, ensuring a seamless blend of digital sophistication and luxury allure.

Footwear
Footwear

We enhance the footwear shopping experience with advanced technologies that simplify sizing, personalization, and product recommendations. With our solutions, footwear brands can deliver value-driven, omnichannel experiences that translate into higher sales and customer retention.

Accessories
Accessories

From bags to belts, we help accessory brands shine with data-driven personalization and digital asset management. Our commerce and content solutions ensure that every accessory stands out, creating unique customer experiences that inspire loyalty and growth.

Lingerie & Intimates
Lingerie & Intimates

We help lingerie brands deliver comfort and style through digital innovation. By integrating AI-powered fitting solutions and personalized shopping journeys, we ensure intimate apparel brands can provide customers with confidence and convenience online and in-store.

Activewear & Sportswear
Activewear & Sportswear

Athleisure brands need dynamic digital experiences, and that’s exactly what we deliver. From creating eCommerce ecosystems to integrating health data and wearables, our solutions help activewear brands stay relevant and connected with their audience, no matter where they are.

Eyewear
Eyewear

Our digital solutions for eyewear brands focus on enhancing both the online and in-store experience. With virtual try-on technology, personalized customer journeys, and AI-powered product recommendations, we help eyewear companies provide convenience without compromising style or accuracy.

How can We Help?

We accelerate automotive innovation with seamless digital solutions, smarter mobility tools, and data-driven growth strategies.
Consulting

Our consulting services go beyond just offering advice. From market analysis to digital transformation roadmaps, we ensure that your brand is equipped to navigate the complexities of the fashion industry while staying ahead of trends and innovations. Whether you’re looking to expand your digital presence, optimize operations, or improve customer engagement, our tailored consulting approach delivers actionable insights that foster growth.

Brand Experience

We believe that every interaction a customer has with your brand is an opportunity to make a lasting impression. Our brand experience solutions focus on creating compelling, consistent experiences across all touchpoints. From crafting high-impact visual designs to curating content that speaks to your audience, we help fashion brands deliver experiences that drive loyalty and customer advocacy.

Commerce

In the fast-paced world of fashion, having a robust, scalable eCommerce platform is essential. Our commerce solutions are designed to empower your brand with seamless, high-performance digital storefronts that enhance the shopping experience. Whether you’re selling directly to consumers or through a marketplace, we integrate the latest technologies to optimize checkout processes, reduce cart abandonment, and increase conversions. We also offer comprehensive support for omnichannel commerce, ensuring that your brand delivers a consistent shopping experience across all platforms—online and offline.

In-store experience design

In today’s omnichannel retail environment, creating a cohesive in-store experience that complements your digital presence is crucial. We design cutting-edge in-store experiences that integrate digital innovations like virtual fitting rooms, touchless payment systems, and interactive displays to enhance customer engagement. By blending physical and digital elements, we help fashion retailers offer immersive, personalized shopping journeys.

Performance Marketing

Our performance marketing strategies are data-driven, ensuring that every dollar spent on marketing delivers maximum return on investment (ROI). We leverage the power of SEO, paid search, social media advertising, and email campaigns to boost your brand’s visibility and drive targeted traffic to your digital channels. With a focus on continuous optimization, we monitor performance across all marketing efforts, refining strategies in real time to improve engagement, increase conversions, and build lasting customer relationships.

Customer Journey Optimization

The customer journey in fashion is multifaceted, often spanning multiple platforms and touchpoints. We specialize in optimizing every stage of that journey, from initial brand discovery to post-purchase engagement. By analyzing customer behavior and leveraging advanced technologies like AI and machine learning, we craft highly personalized, frictionless experiences that drive engagement, reduce churn, and increase lifetime customer value.

Personalization

Whether your customers are browsing online, receiving marketing emails, or interacting with your mobile app, we help fashion brands deliver a one-of-a-kind experience that keeps customers engaged and loyal. Our personalization solutions use sophisticated algorithms and real-time data to deliver tailored product recommendations, personalized marketing messages, and dynamic content that speaks directly to individual customers.

Digital Asset Management

Managing a vast array of digital assets—photos, videos, product information, and more—is a challenge for any fashion brand. Our Digital Asset Management (DAM) solutions help you build a centralized platform for organizing, storing, and distributing your brand’s digital content. With our DAM solutions, you can ensure that your brand’s story is told consistently, accurately, and efficiently, no matter where it’s shared.

System Integrations

In the digital age, your fashion business relies on a variety of systems—from e-commerce platforms and Customer Relationship Management (CRM) tools to Enterprise Resource Planning (ERP) and supply chain management software. We specialize in seamlessly integrating these systems, creating a unified, efficient digital ecosystem that enables your business to operate smoothly. Our integration services help eliminate data silos, improve communication between departments, and enhance the overall operational efficiency.

Analytics & BI

In fashion, data is power. Our Analytics & Business Intelligence (BI) solutions provide your brand with deep insights into customer behavior, market trends, and operational performance. By harnessing the power of data analytics, we enable you to make informed, strategic decisions that drive growth. From understanding which products resonate with your audience to identifying areas for improvement in the customer journey, our BI solutions give you the insights needed to optimize operations, enhance marketing effectiveness, and increase profitability.

Our work in action

  • B2C
  • Middle East & Africa
  • Consumer Goods

HNAK Embarking on Lucrative Magento PWA Capabilities

View Case Study
  • B2C
  • D2C
  • North America
  • Fashion & Apparel

Conquering The Mountains With Digital Approach

View Case Study
  • B2C
  • D2C
  • APAC
  • Fashion & Apparel

Blossom Costumes Re-defined Fashion Commerce

View Case Study

Stay tuned to read more about the success story of Galeries Lafayette's commerce vision.

View Case Study

Key Partners

Insights

Buyer Persona, Fashion Commerce

Buyer Personas in Fashion Commerce: Your 7-minute Guide

31 May, 2023 Buyer personas are semi-fictional characters who represent your best customers according to the information about them and their usage of your products. These are research-based profiles that help businesses understand...

7 min read By: Minal Joshi
Fashion Commerce, Fashion eCommerce Trends

From Wishlist to Wardrobe A Playbook For Fashion eCommerce Success

25 May, 2023 We all anticipated digitization almost 2 decades ago. Today, we turn to the web for all our needs, and internet penetration is not just undeniable, it is irreversible for the...

Fashion eCommerce

Fashion Ecommerce Trends and Strategies

21 April, 2023 You will be amazed to see how far the fashion eCommerce industry has come from where it used to be. The global fashion eCommerce market is expected to exceed 1.2...

3 min read By: Minal Joshi

Frequently asked questions

What is digital transformation in the fashion industry, and why is it important?
Digital transformation in fashion involves using technology to improve operations, enhance customer experience, and drive growth. This includes innovations like AI-powered personalization, virtual fitting rooms, and real-time inventory tracking. It’s essential for brands to stay competitive, meet modern customer expectations, and expand their reach globally.
How can digital experiences impact customer loyalty in fashion?
A seamless, engaging digital experience is crucial for building customer loyalty in the fashion industry. Customers expect a smooth journey from browsing to checkout, with personalized recommendations and immersive features like augmented reality. When brands deliver on these expectations, they build trust and retain customers who are likely to become loyal advocates.
What role does technology play in the fashion retail experience?
Technology plays a pivotal role in enhancing the fashion retail experience through tools like virtual fitting rooms, AI-based product recommendations, and mobile app integrations. These technologies help brands create a more interactive shopping journey, allowing customers to feel more connected to the products and the brand.
Why should fashion brands choose Krish for digital solutions?
With over 20 years of experience in digital commerce, Krish offers tailored digital solutions that elevate customer experiences and integrate advanced tools while delivering data-driven insights for the consumer goods sector. We not only offer strategic inputs but also help you integrate third-party tools in addition to managed support services.

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