Introduction
Saudi Day acknowledges the country’s cultural beliefs and heritage. Marketers can connect with the customers on a deeper level and strengthen their relationship with them during such occasions. Creating digital experiences in line with Saudi values and traditions will also foster brand loyalty and increase customer engagement, thereby boosting your business profitability. This year, the Kingdom of Saudi Arabia has announced a four-day holiday to celebrate their 94th National Day. It will give marketers enough time to drive business for the Holiday season.
So, to make this Saudi Day on 23rd September (2024) more rewarding for your brand, we have put together seven tips that will take digital experiences to the next level.
Here you go…
7 Tips to Elevate Your Digital Experience This Saudi Day
1. Create Content Resonating with Saudi Arabian Culture and Values
Understand the nuances of the culture in the country. Tailor your content accordingly. For instance, You can include traditional motifs and historical references that incorporate the aspects of Saudi Arabian culture.
Take a look at this design used by Starbucks to commemorate the 93rd Saudi National Day. It reflects the Kingdom’s heritage and traditions.
Source: Arab News
Publish content in Arabic to show your reverence for the local audience. It creates a better connection when we see a campaign in our own mother tongue, right?
Here’s an example of a Saudi Day post from Green Farms MENA.
Source: Instagram
Note: You must also provide language options to accommodate customers with different language preferences. It is a good idea to go for a professional translator rather than using Google Translate. Go for an inclusive approach for all your campaigns.
2. Deliver Personalized Recommendations and Offers.
Use tools to track the customer’s purchase history and interests. Accordingly, send out personalized recommendations and exclusive deals that align with the preferences of individual customers. Always follow a data-driven approach while drafting marketing communications. You can also employ AI-powered solutions to predict user behavior and enhance your sales during special days.
3. Engage with the Audience Over Social Media
Holidays like Saudi Day are great opportunities to engage with your audience over social media. Take the help of relevant hashtags like #SaudiNationalDay, #SaudiDay, #23rdSeptember, and #94thSaudiDay which reflect the spirit of this day and increase your brand visibility. Besides, compel users to share their experiences with your brand using specific hashtags. It will give you user-generated content that you can repurpose and use across different channels.
4. Execute an Omnichannel Marketing Approach
McKinsey has revealed that over 50% of consumers interact with 3-5 channels when they buy products or resolve customer support requests. So, whether it is your website, mobile app, social media, or email marketing, follow a consistent tone in line with your branding guidelines. Your customers should have a smooth experience, irrespective of the channel they use to interact with your brand. This becomes all the more important during Holidays as customers might discover your store online but visit the physical store to complete the purchase.
5. Optimize Your Website and App for Mobile Phones
Make sure that your website and mobile app are optimized for handheld devices. Your website should load without any lag. Offer features like location-based services and in-app services, exclusively designed for mobile users. You can also use in-app notifications to share personalized offers and incentives. Besides, formulate a push notification strategy to bring back the cart abandoners and recover the lost conversions.
6. Measure the Success of Your Saudi Day Campaigns
Track the success of your campaigns by using key performance indicators like:
- Website traffic to monitor your reach
- Likes, comments, shares, and followers to assess social media engagement
- Percentage of website visitors who convert into customers
In addition to these points, gather feedback through surveys and reviews to estimate customer satisfaction. Accordingly, you can identify areas for improvement and refine your marketing campaigns for the next Holidays. It will also give you a direction to achieve long-term success.
7. Follow Data Privacy Regulations and Marketing Guidelines Set by Saudi General Entertainment Authority
Abide by the data privacy regulations like GDPR (General Data Protection Regulation) and Saudi Arabia’s data protection laws. While you ought to offer multiple payment options, make sure that your store has secure payment gateways to project customer data. Apart from that, the Saudi Arabia General Entertainment Authority has also urged all government and private entities to adopt the approved branding for the celebrations. It will ensure a unified representation of the theme: We Dream and Achieve.
Take a look at the beautifully curated design elements for Saudi National Day.
Wrapping Up
23rd September is right around the corner. Crafting a good digital experience will keep you ahead from the competition while improving your bottom line. And these actionable tips will surely help you optimize your CX for the National Day and beyond. To sum it up, make shopping as delightful an experience as possible. Right from finding your product to switching between multiple channels, let the users navigate freely and buy from you.
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Digital transformation expert and trusted advisor to global brands. With a career dedicated to navigating tech's evolution, she's led successful initiatives, driving businesses into the ecommerce future. Beyond the boardroom, she finds solace in mountain retreats, cherishing moments of inspiration with a bowl of Maggi. Whether crafting strategies or exploring new heights, Shruti's journey exemplifies innovation, resilience, and a zest for life's adventures.
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Top 7 Digital Experience (DX) Strategies to Win Big This Saudi Day
13 September, 2024 Saudi National Day is near, and everyone wants to earn more and get more profit from this festival week. Now, customers start their buying journey long before they actually walk into the showroom or buy online. The digital customer experience plays a vital role in buying decisions, customer loyalty, and recurring shopping. It is not just limited to mere online presence or a website or app; brands need to provide consistent, immersive, and cohesive customer experience (CX) across multiple digital channels that convert into more profitable for their businesses. This year, on this national day celebration, brands and marketers should redefine their digital experience (DX) strategy to improve profit, increase sales figures, and enhance customer experience with loyalty. Here, we have the top 7 digital experience (DX) strategies to win big this Saudi day and earn a pool of loyal customers.
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