What all can your marketing automation tool yield?
In the fourth episode of DX Connect Video Podcast, Nishit Kathlana, our Head of Sales and Strategic Alliances, and Riley Barnes, Agency & Strategic Partnerships Manager from Dotdigital, take their conversation further, diving into the complexities of customer segmentation, the challenges surrounding them, and performance metrics.
The episode explores some of the key performance metrics of marketing automation tools. They emphasize the pivotal role of accurate data and analytics in enhancing overall CX, ensuring your marketing strategies hit the mark every time. Don’t forget to watch it!
16 February, 2024 Welcome to DX Connect by Krish - Season 1 Ep 2 Join Zenul Jinwala, Director Marketing at Krish and Sadeq Abdulrasool, Strategic eCommerce Consultant & Digital Expert, as they unravel the transformative power of AI and Data Analytics in eCommerce in the 2nd of the three episodes. From evolution to challenges, explore how this dynamic duo sheds light on innovative solutions and ethical considerations, proving AI’s game-changing impact on the eCommerce landscape. Don’t miss this insightful conversation!