The hypermarket industry has immense growth potential, provided you leverage the evolving consumer trends and market dynamics. If we talk about the global hypermarket chains, they are categorized based on ownership (retail chain/independent retailer), application (Consumer electronics, furniture, food and beverage, personal care, etc.), and by region (Asia Pacific, Europe, North America, South America, the Middle East, and Africa).
Source: Mordorintelligence
They offer a convenient shopping experience that saves time and effort. Owing to their scale, hypermarkets can offer lower prices compared to smaller retailers. Customers get a huge selection of products to choose from. Therefore, despite the bottleneck in the market landscape, hypermarkets continue to be relevant and successful.
Hypermarket businesses are facing intense competition from online retailers and changing consumer preferences. As a result, they are compelled to deliver a more competitive and customer-centric shopping experience in line with the customers’ expectations. Moreover, they have to transform their limited online presence into an impactful brand reputation. Hypermarket brands should invest in the latest technologies and strive to offer delightful omnichannel experiences. They have to focus on creating path-breaking strategies that lead to building customer loyalty and developing a strong brand with significant profit margins.
There’s a huge scope of growth in experiential shopping in recent years. Brands try their best to deliver engaging in-store and online experiences to drive maximum conversions. It will, in turn, help in crafting an omnichannel strategy for all users. They are also shifting their vision to developing strong private label brands to increase profit margins.
Mostly, hypermarkets have to deal with several challenges, namely:
Let’s introduce you to HNAK.com.
HNAK.com is one of the leading retail companies in Saudi Arabia. It has over 190 stores across the middle east region. They deal with 100% genuine products from brands all over the world. Today, they have more than 3000 brands on their website that give customers a great shopping experience.
HNAK.com was looking for strategic direction to enhance their website performance and develop user-friendly mobile apps. They were also looking forward to migrating to the latest Adobe Commerce (erstwhile Magento) version and functionalities to take the customer experience to the next level. It will also help them eliminate the over-reliance on the technical team for backend processes. Moreover, they were in search of a powerful solution to manage the signup of an average of 20+ users on a daily basis. The brand was struggling with offering
To start with, our experts understood all their requirements correctly and made the necessary suggestions along with their successful implementation.
Our main objective was to reduce the backend dependency for HNAK. The professionals at Krish employed Adobe Commerce Cloud to separate the backend functionalities from the frontend to impart personalized customer experiences. By implementing these seamless headless capabilities, our team helped enhance their mobile user experience by developing a React Native hybrid mobile application.
The Outcome
By joining hands with Krish, HNAK.com witnessed a reduced page load speed of 1.51 seconds in relation to their previous page load speed.
It also increased the average order value to 301 SAR.
HNAK has started receiving over 300 users since its launch.
Our squad of digital experience enthusiasts curates customized solutions for every need and helps in crafting the right strategy for all types of businesses. So, if you are into the hypermarket industry looking forward to stand out from the competition, we can enable consistent digital experiences for you while ensuring scalability and ease of operations.
Just get in touch with us now and share your requirements right away.
We would love to assist you in your successful journey.
Fuelled by a relentless drive for digital innovation, Naresh Sambhawani is at the forefront of crafting transformative experiences within the dynamic realm of digital agencies. With a knack for pushing boundaries and leveraging emerging technologies, he specializes in creating captivating brand narratives that resonate deeply with audiences.
5 September, 2024 With major players like Walmart, Tesco, Lotte Shopping, Kmart, and Tesco, the supermarket industry has a market size of USD 0.98 trillion as of 2024. This figure is expected to touch USD 1.16 trillion in 2029.
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