Brands and their Digital Presence
Businesses thrive and grow by generating engagement, better communication, and consistent brand experience (BX) among the target audience. In this digitally connected world, the digital experience of your brand plays a vital role in faster engagement and standing out from the competition with a unique presence. Digital experience is a collective presence of your brand on various digital platforms and touchpoints, including websites, social media platforms, mobile apps, and more. Your BX is based on the quality of content to connect the dots and engage with your audience. Brands need a content management system (CMS) or an advanced digital experience manager to refine their online presence. Adobe Experience Manager (AEM) is a 360-degree CMS that helps brands thrive in the digital space. But why AEM over other CMS? This is a genuine query from business owners and marketers. Brands that take their digital experience seriously and are looking to emphasize it should read further.
Top Features of Adobe Experience Manager (AEM) for Brands
Adobe Experience Manager (AEM) is an advanced content management system (CMS) from the Adobe Experience Cloud suite that empowers brands with various applications, including Adobe Analytics, Adobe Audience Manager, Adobe Campaign, Adobe Target, and more. It’s built on various components that make it a robust platform for brand building in the digital landscape.
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Content Management System (CMS)
AEM brings the advanced content management system with ‘Sites’ that enables a world for brands to effortlessly create, manage, maintain, optimize, and deliver exceptional digital experiences across channels like web, mobile, social media, and apps at each touchpoint where a customer interacts with brands. It ensures that content consistency and brand messaging remain the same in spite of customer switches among channels. Powered with Adobe GenAI, it enables brands to create content for high-performance experiences to deliver personalized content at scale, with a uniform brand voice and tonality, while keeping demographical and regional preferences into consideration.
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Digital Asset Management (DAM)
Digital Asset Management (DAM), or Assets, is a powerful application from AEM that creates, keeps, and customizes digital assets across channels. It utilizes the power of intelligent automation that empowers you to source and manage millions of assets that help your brand create, manage, deliver, and optimize personalized experience for each customer across various channels in no time. Its AI-driven capabilities offer ready-available editable content, including any size, type, format, resolution, crop, or effect in a few clicks. Beyond that, it revolutionizes personalized experiences by streamlining tagging, cropping, and distribution of digital content and posts.
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Digital Enrollment and Forms
Digital Enrollment and Forms are the unique and advanced capabilities of Adobe Experience Manager (AEM) to offer end-to-end, ready-to-use digital documents that optimize operational efficiency with innovative and responsive forms. It enables users to digitally fill out and securely e-sign documents without any human intervention and drives time-saving for brands and customers. It works in near real-time and securely to facilitate innovation that transforms customer journeys into a seamless experience in the most modernized way possible.
Top Reasons Why Brands Choose AEM Over Other CMS
With its all-encompassing content management capabilities, Adobe Experience Manager (AEM) allows enterprise brands to deliver exceptional digital experiences. Here are the top 3 reasons why brands choose AEM over other CMS, among other Adobe Experience Manager benefits.
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Content Management at Scale
AEM is a content management system that offers features like content fragments for faster and more efficient content creation and optimization, RUM monitoring for continuous performance tracking and content authoring via Edge Delivery services, Rapid Development with AEM Sites, and DAM for multiple asset management. Its content-first approach makes it one of the top picks for a consistent and connected digital experience across channels.
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Futuristic Tools & Integrations
AEM offers Content & Commerce, Digital Enrollments & Forms, Digital Guides & Screens, Headless AEM, AEM Cloud services, AEM Sites, Edge Delivery services, and many other features that enable it to deliver connected BX across touchpoints better. Moreover, the integration with Adobe Target, Adobe Analytics, Adobe Commerce, and more makes it a one-and-done tool for building customer-centric brands.
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Omnichannel Brand Experiences (BX)
Personalized and curated digital experiences are something the enterprise brands thrive on. AEM, a modern-day tool with powerful capabilities, fits the bill that enterprise brands with multiple touchpoints across regions and channels seek. The need of the hour is omnichannel content delivery, and AEM is the right choice for such progressive brands that want to achieve this.
Brands That Have Transformed Their Digital Experiences With AEM
Brands that want to stay ahead of the competition and leverage technological advancements to craft lasting experiences have adopted AEM with the help of adobe experience manager services. Let’s take a quick look at their transformation journeys.
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Volkswagen Group: One Platform for all Its Brands
Iconic brands Audi, Bentley, Lamborghini, Ducati, and Cupra come under the Volkswagen Group but have unique identities, markets, perceptions, and positions. Volkswagen has this diversity and wants to keep it the same across its channels. The group needed to standardize its content management system (CMS) and keep its technology stack rationalized, so they looked forward to Adobe. With the help of Adobe Experience Manager Sites, Experience Manager Assets, Analytics, and Target, Volkswagen was able to create a standardized CMS while using Analytics to provide personalization for each brand catering to each customer.
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HanesBrands: One of the Fastest eCommerce Sites in the World
HanesBrands got their eCommerce website developed and used to struggle with loading product description pages with the usual average Google’s Lighthouse score. The customer experience was never up to the mark because the pages used to take ages to load. Even though they used Adobe Commerce for their eCommerce, the struggle was real and problematic. Then, they moved to Adobe Experience Manager Sites to transform the experience, and the results were miraculous. It turned out to be lightning-fast, and overnight, it got 100 Google’s Lighthouse scores, which made it one of the fastest eCommerce websites in the world.
It’s a wrap
Adobe Experience Manager (AEM) helps brands accelerate digital content creation, management, and delivery in near real-time with the right amount of consistency in a personalized manner. With the help of AEM, brands have transformed journeys and crafted experiences to meet their customer expectations and outpace the competition. We have a detailed guide that explains AEM’s role in transforming brands’ experiences. If you are a developer, you can also explore the developer’s opportunity with AEM here and advance your career.
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Kamesh is a passionate digital commerce enthusiast and a dedicated advocate for digital transformation with Adobe Experience Platform. With a deep understanding of technology and a knack for translating complex ideas into compelling narratives, he excels in driving innovative solutions. As a thinker, observer, analyzer, and listener, Kamesh brings a unique perspective to his work
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Choosing the Right Adobe Experience Manager (AEM) Partner (Featuring 5 Top Tips)
22 July, 2024 Establishing any business has become a task because of the intense competition in the marketplace. Imagine the need to get noticed and compelling customers to make a purchase amidst every brand doing the same. That’s why it becomes imperative to choose the right tools that can elevate your business experience. Adobe Experience Manager is one such powerful tool that can uplift your business and yield maximum conversions.
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