Introduction
Consistent, connected, and frictionless customer experiences are indispensable for brands – and a common consumer seeks seamless interactions and engagement with brands at various touchpoints throughout the buyer journey. Adobe Experience Manager (AEM) brings a range of exclusive features for businesses to innovate, optimize, and enhance their customer experience (CX) by easily transforming the experience at scale and meeting customer expectations across channels and touchpoints. Let’s have a look at Adobe Experience Manager Features that empower brands to innovate and experiment for a lasting customer experience.
What are Adobe Experience Manager Features?
1. Project Dashboard
Source: Business Wire
‘Project Dashboard’ has been designed with the hopes of reducing the efforts to manage and keep a 360-degree view of multiple projects simultaneously. AEM comes with a sleek, intuitive, and centralized dashboard to display consolidated data and project updates. Based on the content types and touchpoints in the customer buying journeys, it enables you to centrally manage each project with updates and resource allocations. It represents the project (resource group) as a tile for a convenient understanding of project information. The effectiveness of Project Dashboard reflects when you need to quickly access team members’ assets and respective connections, collaborate, and streamline project management.
2. Cloud Service & Secured Environment
Source: Adobe Experience League Communities
To meet the growing demand for technology requirements and platform size, eCommerce businesses need a system that’s flexible enough to scale for upgrades and also meet the basic safety requirements features of the on-cloud platform. Adobe AEM brings an enterprise-grade cloud-native CMS that has the capability to enhance and scale when needed without getting worried about expensive upgrades and infrastructure enhancement. You don’t need to worry and engage resources for timely upgrades; thanks to the cloud-native CMS, you will always get seamlessly integrated updates for your client’s expectations and craft experiences that create lasting experiences for your clients. Cloud security is inevitable with AEM, thanks to access management, multifactor authentication, and various encryptions to keep your assets secure across channels and users.
3. Out-of-the-Box Technology
Source: Adobe
Adobe Experience Manager 6.0 features are a delight for developers and editors who are keen to craft lasting experiences. AEM’s Out-of-the-box technology is one of the features that make it a preferred CMS for businesses of all sizes. AEM is a plug-and-play platform that requires ‘zero code’ with the ‘what you see is what you get (WYSIWYG)’ editor, making it easy to use without specific technical expertise. It simply comes with basic building blocks and components that you can use directly to build new features in no time. The editable templates and core components, including headers, footers, breadcrumbs, forms, page navigation, search teasers, search, etc, are there to reduce the time and cost for development to easily build pages.
4. Visual Media Conversion
In today’s experience-driven world, omnichannel experience is the game-changing factor for the digital presence of businesses. Customers switch to different platforms and channels and seek consistent experience; this makes the job of developers and marketers difficult. With the availability of different devices, screen sizes, applications, platforms, and OS systems, resizing images and videos is a time-consuming and investment-intensive process for each channel and device.
Visual Media Conversion is one of the interesting Adobe Experience Manager features that is revolutionizing the way marketers and developers used to work. It enables you to bulk resize or convert digital media assets and files into relevant screen sizes, formats, and channels. AEM’s ‘Visual Media Conversion’ feature gives the right infrastructure and ecosystem in place for optimal content delivery across channels without spending resources and expenses on manual conversion.
5. Digital Asset Management (DAM)
Source: Adobe
In the digital landscape, where most interaction happens digitally, storing, managing, and accessing 1000s of digital assets at a single place and time is crucial. A content strategy powered by an intuitive and rich digital asset library is needed for businesses to thrive in this digital realm. AEM provides an integrated DAM functionality to efficiently manage digital content assets with centralized access to keep the brand consistent and uniform and deliver updated content for each interaction.
6. Omnichannel Content Delivery
Source: Adobe
Omnichannel experience is the key to success in this highly competitive customer-based ecosystem, where customers are spread over a range of different channels in their buying journey. It enables businesses to deliver individual, specific content to the respective channels for a cohesive user experience across various touchpoints on different platforms. In this digitally connected world, reaching your target audience across various channels is essential for brands.
It looks impressive and result-oriented, yet it is not possible with outdated legacy CMSes to keep the consistent content experience delivery at the moment on every channel. Adobe Experience Manager CMS is paramount to addressing the challenge of omnichannel content delivery, including websites, mobile apps, social media, and more.
Responsive design features top the Adobe Experience Manager Features list and automatically adapt and adjust to screen size, device type, and platform to deliver a seamless experience. Its flexible design features scale information on various devices and screen sizes, so when a customer switches to another device or changes the screen size, the experience remains the same and keeps the customer engaged.
Adobe Experience Manager empowers users with precise analytics tools and more productive work management so you can work and manage multiple projects simultaneously.
7. Scalable AEM Forms
Customer abandonment is a common challenge for businesses where customers change their minds due to complicated enrollment processes or form filling, signing, and submitting. Adobe Experience Manager understands this concern, so they introduced ‘Adobe Experience Manager Forms as a cloud-based Platform as a Service (PaaS) solution to create, oversee, and share responsive and mobile-friendly enrolment forms. They have features like ‘pre-filled data, digital signature, and the ability to interact’ with forms across various devices without losing any information when a customer switches from one device to another. Powered by Adobe Sensei, these ‘Forms’ are scalable with capabilities like a drag-and-drop interface and edit once and update everywhere templates are stored or in the repository to keep consistency.
8. Ease of Content Authoring
In the experience-driven world, content is the key factor for digital interaction with your customers. Adobe Experience Manager has one of the most intuitive features: content authoring. It enables users (including non-technical users) to create compelling digital assets like images, videos, banners, and more without complex coding. Users can easily create high-quality content for better interactions using a plug-in like the Rich-Text Editor (RTE) plug-in, which has a drag-and-drop component feature and a live preview mode.
9. Assets Brand Portal
AEM simplifies collaboration with the help of its cloud application, ‘Brand Portal.’ When collaborating with channel partners, resellers, external marketing agencies, customers, and internal business users, brands need to share digital content like brand logos, campaign assets, banners, promotional videos, explainer videos, and product shots but don’t want to share DAM access considering the security and intellectual property rights. It empowers brands to acquire, control, and securely distribute approved creative assets without security and copyright concerns for seamless and secure collaboration.
10. AEM Cloud and Magento Integration
Adobe Experience Manager 6.0 features now have the most awaited feature, with the integration of AEM cloud and Magento integration, using Adobe I/O Runtime. It enables users to easily create custom microservices that can be easily used by any Adobe 3rd Party solution, essentially opening the doors to integration across multiple solutions.
Additionally, the latest Adobe Experience Manager 6.5 comes with Magento pre-built API connectors to ease the integration and scope of building pages with ease.
11. AEM Cloud and Magento Integration
AEM Sites is one of the advanced features of Adobe Experience Manager (AEM), which works as a web content management system. It is a robust feature that enables users to craft, manage, and deliver engaging digital experiences with features like template-based site creation, drag-and-drop content authoring for websites, mobile sites, and on-site screens. AEM Sites empowers brands to manage multiple sites across channels for an engaging online presence.
12. Personalized Multi-Site Management across Devices
Source: Axamit
Cross-border business opportunities and globalization have made brands mandatorily have a ‘global yet local’ presence to cater to the demands of their local audiences. It requires them to have numerous sites for different regions in the local language to provide personalized experiences in uniform brand tonality. Adobe Experience Manager has the capability to manage multiple sites in different regions and languages to personalize interactions. It has the feature to adjust the layout according to regional preferences and screen sizes.
13. Automation in Experience Management
AEM uses the combined capabilities of analytics and artificial intelligence (AI) to provide real-time customer insights, predictive analysis, and machine learning (ML) to understand trends. It also automates content personalization based on the behavioral understanding of customer chatter and interaction on different channels.
14. Personalization Engine
AEM offers a sophisticated personalization engine as a standout feature to redefine personalization at scale. It enables businesses to craft personalization using customer data, browsing patterns, and behavioral insights to deliver personalized content. AEM’s personalization engine enhances interactions and engagement across touchpoints with tailored content, resulting in higher customer satisfaction and conversion rates for greater profitability.
15. Workflow Management
Adobe Experience Manager Features list is incomplete without discussing the robust ‘Workflow management.’ AEM enables users to simplify content creation and approval processes. Multiple teams can collectively work for content creation, editing, and approval using a predefined workflow for better efficiency and productivity. It ensures the consistency of high-quality content and follows the company standards and quality benchmarks before they are delivered across channels and digital touchpoints.
Final Words
Through the Adobe Experience Manager CMS solution, brands can innovate, create, and enhance experiences that extend reach and engagement and enable businesses to easily harness the power of this advanced technology to expand their digital presence and economic growth. An Adobe Experience Manager Partner like Krish is there to help you navigate in this rapid growth lane of the ever-evolving digital landscape.
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Devanshi is the dynamic thought leader at Krish Technolabs, leading Digital Experience agency expanding in Australia, Northern Europe, and Central Europe. With expertise in Adobe, Salesforce, commercetools, and Shopify. She drives strategic Expansion and Innovation in Digital Transformation. Passionate about AI and Market Trends, Devanshi brings a wealth of knowledge from various industries, including fashion, manufacturing, retail, finance, wholesale, B2B, D2C, and B2C. An extrovert who loves Traveling and building meaningful relationships, she combines professional acumen with a vibrant personality to foster strong business relationships.
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Choosing the Right Adobe Experience Manager (AEM) Partner (Featuring 5 Top Tips)
22 July, 2024 Establishing any business has become a task because of the intense competition in the marketplace. Imagine the need to get noticed and compelling customers to make a purchase amidst every brand doing the same. That’s why it becomes imperative to choose the right tools that can elevate your business experience. Adobe Experience Manager is one such powerful tool that can uplift your business and yield maximum conversions.
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