Introduction
eCommerce businesses witness countless operations each day. They have to make prudent and timely decisions to ensure a pleasant customer experience. eCommerce founders and customer experience officers are often worried about analysis paralysis. The database stored in an eCommerce site is too complex to be understood by the human mind. So, eCommerce brands are compelled to invest too much time and effort in different growth activities without getting insight into the result of their actions.
This is where growth management comes into the picture.
What is eCommerce Growth Management?
Growth management services in eCommerce refer to a comprehensive, 360 degree approach that covers website design, development, and marketing. It also covers aspects like user experience and helps create an impactful interface that drives business growth. It helps eCommerce brands make the most of the technological advancements and reinvent new opportunities in sales and marketing as well.
Why Are eCommerce Growth Management Services Important?
Growth is not a singular thing. It is an ongoing process that strives for perfection. As times and generations change, buyer preferences also change. So, brands ought to stay updated and evolve according to the latest trends. Whenever you choose a growth service, it should be in sync with the business bottom line and address your specific needs.
Here’s why you should invest in growth management service:
1. Streamlines operations
eCommerce brands can connect various data sources to the AI-engine. In this way, they can understand the operations in a better way. Krish helps you in collection of data like company’s customers, products, and orders. With these details, the company can make sensible decisions regarding the eCommerce operations.
2. Reduces customer acquisition cost
eCommerce brands can reach their target audience more effectively by employing growth services. In turn, it will cut down the customer acquisition cost. Growth partners from Krish can help you optimize the conversion journey by employing an attribution model that provides complete information about how every acquisition channel works. We allow you to apply an appropriate attribution model that informs you about the most effective marketing channels.
3. Amplifies your revenue
Growth management facilitates conversion rate optimization and boosts your business revenue. Krish helps in formulating a comprehensive and personalized growth strategy roadmap to outline unique actions and initiatives that match your business objectives and market conditions, thereby driving business growth. It will also increase your profit margins and help you deal with the struggles that come with expansion.
How Can Krish Be The Perfect Growth Partner For You
Krish follows a step-by-step approach to implementing growth management services.
1. Audit
The first step in executing any strategy is to evaluate the current scenario, objectives, target audience, challenges, competitive landscape, technology, and current strategy in place.
Growth management is no different. The growth management experts at Krish understand the business objectives and the target audience. We vet the user experience, solution architecture, and functionalities. Based on all this information, we define the gap and plan the next steps.
2. Plan a roadmap
Build a bespoke growth strategy roadmap according to the actions and initiatives synced with the market conditions and business goals. It involves the following substeps:
- Set up the KPIs
- Define YoY growth roadmap
- Outline quarterly action items
- Define solution architecture and technology changes
- Design wireframes or prototypes
- Plan team structure
After the planning, we get to the execution phase.
3. Execute
In the execution phase, we design a user interface that ensures a pleasant user experience. It also involves setting up the marketing automation and data analytics tools. Next comes the execution of marketing campaigns and conversion rate optimization.
4. Measure
Without assessing the results, your marketing campaigns won’t get you anywhere. So, you have to keep track of the results. Monitor the ROI so that you can plan the next steps and carry out proper budgeting.
In a Nutshell
To sum it up, growth management services should enhance scalability, contribute to better sales, improve customer experience, and optimize overall performance while boosting customer engagement. And Krish can help you with all these objectives. We believe in being your extended partner with a forward-looking outlook. Our experts not only work as smart consultants for you but also implement the suggestions that would drive the growth journey.
Table of Content
Subscribe with Us!
Never miss any post, stay tuned!
Minal Joshi is a content marketer at Krish with a flair for eCommerce and Digital Commerce aspects. She is a MarTech fanatic with a knack of writing with which, she helps brands to curate, create, & commence digital brand positioning. Sharing insights via articles, case studies, eBooks, Infographics, and other forms of content creation is what she lives for. Being an ardent traveler, when not writing, you'll find her sipping coffee into the mountains or petting a stray.
Recommended Reading:
Go Phygital with commercetools and Krish
1 December, 2023 Phygital: Shopping Experience at the intersection of ‘Physical’ and ‘Digital’ realms In the era where the line between the physical and digital worlds is blurred faster than ever, the eCommerce landscape is transforming experiences at the intersection of ‘Physical’ and ‘Digital’ realms. As brands navigate through the challenges of engaging, retaining, and acquiring customers, one emerging concept is remarkably grown up: the blending experiences of both worlds. With new-age smart devices and advanced technologies like Augmented Reality (AR), Virtual Reality (VR), digital twins, and Artificial Intelligence (AI) brands are transforming the in-store experience and eStore and accelerating customer decision journeys.
Subscribe with Us!
Never miss any post, stay tuned!
Trusted by leading brands
