Overview
Only a few years ago, if you wanted to know more about a product or a company, then you had to switch on one the traditional media dissemination devices such as the television or the radio. Today, relevant information can be garnered from internet connected devices such as the smartphone or the laptop.
Today’s companies have realized the fact that as long as you are capable of providing valuable and engaging information, users will continue to flock to it. With the help of this fact, it is possible to create a content strategy that will ultimately result in strategically marketing content for better branding. This allows you as a company to demonstrate expertise as well as knowledge or value, before you can even try to sell your products.
The best and the most straight forward plan to content marketing is in providing engaging and valuable content. However, this is easier said than done. For this reason, it is necessary to crate a plan involving content strategy for your particular products or service.
You can do this by identifying your target audience and shaping up your content for this particular target audience. At the same time, you will need to provide valuable information that they need to know or they did not know about your product, service, company, or generally any information that will help them trust your brand. Strong content marketing should ideally engage the customers with your product or services. Try and speak in an authentic voice, so that they get down to trusting your brand and you begin adding value to it. At the same time, try a few different engagement strategies, so that you get to understand the pulse of your target market.
While providing relevant information, you will also need to keep it short. This is because many people have short attention spans. However, in order to leverage content marketing, you will need their help as well.
When we flash forward to the present, then understand that many of the top brands such as Coca-Cola, Dove, American Express, and P&G have one commonality that binds them all together. These top firm have been able to nurture their brands through eCommerce internet marketing and content marketing, which have made them end up a the top! However, according to reliable researchers, over 250 retail brands have gone out of business in the last five years. This means that those in charge were not responsive to the need of the times. Rather they were ignorant of the demands of time, and today, those who understand will vouch that the times are for market reform.
Today, customers live online. Content needs to be marketed there. Traditional places where people existed are slowly dwindling as more and more people are going online presently. This is why it is becoming all the more essential to engage in multichannel strategies to get the attention of consumers to what you want to say.
Accordingly according to various studies, nearly 90 percent of customers online wanted brands to share online content. Moreover, according to PR Daily, nearly the same percent of people skip TV commercials, yet the spend was nearly $ 19.8 billion on these TV spots. What is more amazing is that 70% of consumers would like to know a company via content marketing such as sponsored articles rather than ads.
Hence, the need of the hour is to go for content marketing, which involves creating as well as promoting editorial content to build attention and lead the various sources that have generate sales. Hence, create such content that has enough power to convert potential customers into people that become thorough brand supporters in the long run.
As Director - Marketing, Zenul leads the marketing and branding at Krish. He brings with him an in-depth understanding of the evolving digital ecosystem and has a proven expertise and experience in strategic planning, market and competition analysis, creating and implementing client-centered, lead-gen and brand marketing campaigns. He has a heart for technology innovation and has been a keynote speaker on various platforms.
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