The year 2020 pivoted how conferences are held, and businesses interact. If it were just another year, the annual Adobe Summit would have taken place with more than 20,000 attendees. But as a means to cope with the new normal, Adobe Summit 2021 again went virtual with a sea of global opportunities for eCommerce digital marketing services, content creators, brands, and experience makers. The event was free for all and bifurcated in time-slots to suffice a global audience.
Being an Adobe Gold Solution Partner, Krish TechnoLabs is associated with the brand for a very long time. For this year, we participated in Adobe Summit as an engagement sponsor and exhibitor. This three-day event was full of learning, innovation, and training sessions, vouching for a more robust yet agile digital foundation.
Ass the name suggests, this digital experience conference turned out to be a pioneer source in shaping tomorrow’s digital experience makers. The summit was fueled by 400 sessions across 11 business tracks covering Adobe innovations, super sessions, sneaks, keynote, and training programs. Without any further ado, let us catch you up with some of the most influential, ground-breaking, and innovative highlights of the Adobe Summit 2021.
Innovations and Insights
The conference started with the keynote hosted and held by Shantanu Narayen – Chairman, President & CEO and Anil Chakravarthy – EVM, GM for Digital Experience Business from Adobe. The keynote guests included Pfizer CEO Albert Bourla and FedEx president and COO Rajesh Subramaniam to share insights about the state of digital and what’s ahead. It also had General Motors CMO Deborah Wahl and tennis champion and entrepreneur Serena Williams to talk about their brand success stories. The event started with ravishing reveals of the innovations from Adobe.
Mr. Shantanu Narayen, while addressing the audience, shared a few imperative insights about the future of eCommerce and how digital transformation is at the heart of everything. His session included the following vital learnings:
Apart from this, he added, ‘the immense need for Digital Transformation has created a new category – Customer Experience Management which requires a confluence of innovative technology, talented people to activate the technology, and new processes to scale the impact.’
Secondly, Anil Chakravarthy took charge to shine a light on the innovations and announcements for better digital experiences. Before moving towards the enhancement made by Adobe, he shared that, ‘For Adobe Experience Cloud business, as an example, nearly every day over the past year has felt like Black Friday.’ and ‘To survive and thrive, every business has had to rapidly accelerate the transformation to digital.’
He took the time to thank the extensive global ecosystem of over 4200+ active partners associated with Adobe.
The key announcements made at the summit are:
- AEP Enhancements: Adobe Experience Platform is at the heart of Adobe Experience Cloud, designed to help you deliver personalized experiences with speed and at scale. It’s the only enterprise app architected from the ground up for first-party, data-driven customer acquisition and engagement. It helps to activate known and unknown customers’ data to manage the entire customer profile and journey seamlessly in one system, preparing your brand to win in a cookieless future.
- Beta availability of the B2B edition of Adobe Real-time CDP.
- Adobe Journey Optimizer App: Built natively to AEP, it is tailored for marketers to manage customer journey end to end, from broad general campaigns to in the moment real-time mobile engagement at speed and scale.
- The intervention of Adobe Marketo Engage and Adobe Sign.
- Headless Content Management in AEM powered by Adobe Sensi and GraphQL for immersive content with API-first delivery. Rich media content automation and services to optimize content for commerce.
- AEM Assets Essentials: AEM forms and AEM screens will be available through AEM Cloud Service alongside sites and assets.
- Intelligent Visual Recommendations: A tool that can utilize imagery to display visually similar items, unlocking new ways for customers to discover your catalog.
- Live Search
- Marketing System of Record: Single source of truth to optimize workflow and delivery across executive leaders, operational leaders, campaign teams, creative teams, and data teams.
Super Sessions and Sneaks
Adobe Summit stands true to its knowledge-rich event takeaways, and this year was no different! The Adobe Summit 2021 offered five product-centric sessions, each designed to delve deep into innovations and customer-driven use cases. Each Super Session was an opportunity to discover what is new and what is next from Adobe Analytics, Adobe Experience Cloud, Marketo Commerce, Workfront, Marketo Engage, and more. The Super Session topics were:
- Analytics, Insights, and Activation: Data-driven Customer Experiences
- Content Creation: Fueling the Digital Economy With Content Everywhere
- Customer Journey Management: Orchestrating Personalized B2C and B2B Customer Journeys at Scale
- Collaborative Work Management: Powering the Work Behind Great Customer Experiences
- Adobe Commerce: The New Commerce Imperative
Each of the super sessions was held by professionals working at Adobe, explaining the use cases of the products in detail. When we talk about the Sneaks, one of the most sought-after actors, writers, and small business owners, Dan Levy of ‘Schitt’s Creek’ hosted it. Sneaks are literally the sneak peeks from the Adobe Labs. They give a gist about what’s cooking and are likely to go on the market with a few enhancements. The Sneaks revealed 7 cutting-edge innovations by different labs from across the globe. The finalist Sneaks for Adobe Summit 2021 were:
- Catchy Content
- Daily Shuffle
- Account Ace
- Segment Tuner
- Savvy Search
- Dimension Builder
- Live Wired
Krish at #AdobeSummit
As we mentioned earlier, we participated in the summit as a sponsor and exhibitor. During the event, our digital commerce experts were available at the event to assist businesses seeking digital solutions and form mutually beneficial partnerships with like-minded brands and individuals.
All four of our connoisseurs are subject matter experts in digital experiences and managing customer journeys. We held sessions related to digital marketing and interacted with a few attendees. Our experience of Adobe Summit 2021 is nothing but delightful!
With utterly knowledge-rich learning experiences and innovative Adobe tools, Adobe Summit provided a lot to take away. Hoping for a better digital-enabled future, we are already excited to attend the next summit. You can also watch all the sessions on-demand from the Adobe Summit portal. The world is shaping a digital ecosystem, and we are glad to be of any help. We at Krish provide data-driven solutions and customer-first consultation that can help businesses foster digital transformation. Let’s connect to discover mutual growth.
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Minal Joshi is a content marketer at Krish with a flair for eCommerce and Digital Commerce aspects. She is a MarTech fanatic with a knack of writing with which, she helps brands to curate, create, & commence digital brand positioning. Sharing insights via articles, case studies, eBooks, Infographics, and other forms of content creation is what she lives for. Being an ardent traveler, when not writing, you'll find her sipping coffee into the mountains or petting a stray.
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